TikTok Shop - Consumer Marketing Manager
TikTok.com
Office
Los Angeles, California, United States
Full Time
About the team
With the rapid expansion of TikTok Shop's business in the US market, the Marketing & Methodology team supports the platform’s e-commerce growth by building standardized marketing frameworks, data-driven methodologies, and scalable go-to-market best practices. The team bridges strategic methodology with marketing execution, enabling cross-functional teams to make consistent decisions, optimize resource allocation, and drive high-impact, sustainable growth across markets and categories.
Responsibilities
- Develop deep insights into user behavior and industry trends. Based on TikTok Shop’s business mission and vision, define brand strategy and establish brand management guidelines to enhance brand recognition and user awareness.
- Build and execute scalable communication channels for TikTok Shop, including social media, owned media, and content marketing. Manage external creative and media agencies, drive large-scale campaigns in the US market, and take ownership of conversion outcomes.
- Develop a deep understanding of US users’ and merchants’ behaviors, and translate merchant operation methodologies into localized, easy-to-understand, and easy-to-distribute marketing and educational materials.
- Build a high-quality content and case-based communication system aligned with business priorities and target audiences, driving awareness, understanding, and action toward TikTok Shop.
With the rapid expansion of TikTok Shop's business in the US market, the Marketing & Methodology team supports the platform’s e-commerce growth by building standardized marketing frameworks, data-driven methodologies, and scalable go-to-market best practices. The team bridges strategic methodology with marketing execution, enabling cross-functional teams to make consistent decisions, optimize resource allocation, and drive high-impact, sustainable growth across markets and categories.
Responsibilities
- Develop deep insights into user behavior and industry trends. Based on TikTok Shop’s business mission and vision, define brand strategy and establish brand management guidelines to enhance brand recognition and user awareness.
- Build and execute scalable communication channels for TikTok Shop, including social media, owned media, and content marketing. Manage external creative and media agencies, drive large-scale campaigns in the US market, and take ownership of conversion outcomes.
- Develop a deep understanding of US users’ and merchants’ behaviors, and translate merchant operation methodologies into localized, easy-to-understand, and easy-to-distribute marketing and educational materials.
- Build a high-quality content and case-based communication system aligned with business priorities and target audiences, driving awareness, understanding, and action toward TikTok Shop.