Senior Product Marketing Manager

Camunda is the leader in enterprise agentic automation, orchestrating complex business processes, including high-value knowledge work, across agents, people, and systems. By creating production-ready, enterprise-grade agents with built-in governance, Camunda uniquely delivers trusted AI agents for business-critical processes. Over 700 leading innovators like Atlassian, ING, and Vodafone, rely on Camunda to slash time-to-value from months to days, boost operational efficiency, and elevate customer experiences. Camunda was named a Visionary in the inaugural 2025 Gartner® Magic Quadrant™ for Business Orchestration and Automation Technologies (BOAT).

As a fully remote, global company, we’re rewriting the rules of modern business. Named GP Bullhound’s 2024 Top 100 Next Unicorn list, certified as a Great Place to Work, and recognized by Flexa for true flexibility, we’re growing fast and looking for top talent to join our team. If you’re excited to do meaningful work and make real impact, keep reading, this role could be the one you’ve been waiting for.

About the Role

AI is fundamentally transforming industries, but adopting it at an enterprise level is complex. The challenge isn't just adopting AI; it's making it work securely, efficiently, and in harmony with legacy systems and human-in-the-loop processes.

Camunda is the leader in enterprise agentic automation, orchestrating complex processes across AI agents, people, and systems. Over 700 global innovators, including Atlassian, ING, and Vodafone, rely on us to transform how work gets done and unlock the full value of automation.

Why This Role Matters

As Camunda grows past the $100M ARR mark, we are focused on defining and leading the Business Process Orchestration and Automation (BOAT) category. To do this, we must speak directly to the specific pains and opportunities within our key verticals.

We are looking for a Senior Product Marketing Manager to own our strategy for the Banking and Financial Services (BFS) industry. You will be the strategic bridge between our platform capabilities and the high-stakes challenges financial institutions face today. You will foster a customer-centric culture, empowering clients to accelerate their Process Orchestration maturity, reduce risk, and drive efficiency.

What You’ll Be Doing

• Own the Financial Services Narrative: Act as the subject matter expert (SME) on BFS trends and business needs. You will align competitive positioning, business, sales, and marketing strategies to resonate with this specific audience.

• Orchestrate GTM Execution: Build strategic partnerships with key internal stakeholders to lead Go-to-Market execution at both executive and field levels. You will ensure our value messaging is consistent and impactful across all channels.

• Drive Pipeline & Revenue: Play a pivotal role in driving BFS pipeline growth. You will create diverse, high-impact marketing collateral—from broad content to personalized, one-on-one assets—that effectively engages target audiences and helps the sales team close deals.

• Maximize Marketing Moments: Collaborate across the organization to efficiently plan and execute marketing initiatives. You will ensure value messaging is incorporated properly and effectively utilize existing resources to support growth within the BFS industry.

• Empower Customer Success: Strive to empower our customers to achieve greater results from automation faster, at lower costs, and with reduced risk.

What You Bring

• Experience: 5+ years of experience in product marketing at a B2B software company (SaaS preferred).

• Industry Expertise: 5+ years of experience in the FinTech or Banking/Financial Services industry is essential. Experience in a Product Management, Product Marketing, Consulting, or Sales Engineering role within this sector is a must.

• Solution Selling Mindset: You are experienced in solution selling methodologies and willing to engage directly with customers (online or on-site). You can conduct in-depth interviews, analyze needs, and recommend Camunda solutions that address unique requirements and demonstrate clear ROI.

• Technical Domain Knowledge: Familiarity with process orchestration, business process management (BPM), software development tools, enterprise software, or cloud technologies.

• Education: Bachelor's degree or equivalent experience.

Skills & Values

• Core Skills: Manager of One, Iteration, Customer Focus, Resilience, Driving for Results.

• Job Skills: Product Positioning & Communication, Field Enablement, Strategic Thinking, Relationship Management, Market Research.

Values (FAITH): Focus, Ambition, Integrity, Talent, Humor.

This role is an existing vacancy

#LI-SE1 #LI-Remote #LI-DNI

What We Have to Offer:

Compensation

We offer competitive, fair, and transparent compensation. Salary ranges are location-based, with Standard and Major markets (global tech hubs) reflecting local competition.

The Annual Total Target Cash (base salary + 100% variable target, where applicable) shown below spans from the minimum in a Standard market to the maximum in a Major market. Final offers depend on skills, experience, and location, and we typically hire in the first half of the range to allow room for growth:

• United States: $131,300.00 to $211,600.00

• United Kingdom: £82,400.00 to £135,600.00

• Singapore: S$163,000.00 to S$244,500.00

If you’re based elsewhere, you’ll be hired via Remote.com (our global employer partner), and your Talent Acquisition Partner will provide a personalized Total Rewards Calculator after your first interview.

Equity: We also offer equity (where applicable) through our Virtual Stock Option Plan (VSOP).

Benefits & Perks

We invest in your wellbeing, growth, and ability to connect, along with perks that support you no matter where you’re based. Our benefits are globally designed and locally delivered where applicable.

• Remote & Flexible: Work from anywhere with the setup that suits you, home office budget, co-working space support, and flexible time off to recharge when you need it.

• In Person Connection: We invest in meaningful face time through our Annual Kickoff (Vienna in 2025, Madrid in 2026!), team offsites, and Camundi Connection Budgets, including contributing to meetups while travelling,, and local gatherings with fellow Camundi.

• Health & Wellbeing: Access locally tailored healthcare, Modern Health for global mental wellbeing, and an annual fitness reimbursement.

• Financial Security: Retirement and pension plans (often with company contributions), plus life and disability insurance where relevant.

• Professional Growth: Up to $/€/£1,000 per year for self-driven learning: courses, certifications, books, you decide!

• More of what we offer globally & in your country can be found here.

”Everyone is welcome at Camunda” — it’s a celebrated component of our culture. We strive to create an inclusive environment that empowers our people. At Camunda, we honour diverse cultures and backgrounds and are proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to gender, race, ethnicity, religion, belief, sexual orientation, age, disability or any other protected characteristics under applicable law. We are looking forward to your application!

Come join us and be part of Camunda’s incredible journey: Make an impact at a pivotal moment in our story!

AI Disclaimer: Camunda may use AI tools to aid the screening of applications.