Senior Product Marketing Manager, Premium Growth

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

This role is open to San Francisco, Mountain View or New York City. 

We’re looking for an exemplary product marketer to re-imagine go-to-market campaigns and acquisition growth through a deep understanding of audience profiles, needs, and journeys, and via rigorous experimentation.

As a Growth Product Marketing Manager, you will play a critical role in driving growth for the Premium subscription business. You’ll have the opportunity to shape the subscription acquisition funnel across marketing channels and product touchpoints to deliver the right message, with the right offer, to the right customer at the right time. You’ll help define and execute how new products are launched and scaled via digital channels. You have demonstrated experience navigating ambiguity, driving clarity, and influencing strategy through to detailed execution and performance measurement. 

You’ll collaborate with cross-functional stakeholders to ensure the customer journey is consistent, and help customers understand how LinkedIn Premium’s experiences can help them achieve their goals. This marketer will partner with many functions (Brand, Performance Marketing, Web, Finance, Product Management, Engineering, Data Science, Business Operations) across multiple business units to drive innovative campaigns and A/B tests that result in full-funnel growth. 

Responsibilities

• Develop high-impact growth marketing and demand gen strategies for LinkedIn Premium that compels target audiences to take the right action at the right time in their user journey.
• Own go-to-market planning and execution for LinkedIn Premium products, features and offers, aligning positioning, messaging, channels, and measurement to drive acquisition and revenue impact.
• Collaborate with Product Marketing, R&D, Data Science, Finance, Performance Marketing, Brand Marketing, Web, MarTech, and Business Operations teams to influence product roadmaps (acquisition funnel, customer offers), influence targeting and segmentation approaches, and orchestrate multi-channel campaigns.
• Effectively evangelize demand gen strategies and report on outcomes with cross-functional executive leadership across multiple lines of business. 
• Partners closely with Premium product marketing and R&D to test and validate levers for sustainable business growth. 
• Act as a Premium marketing planning and performance management SME during quarterly/annual initiative planning and weekly performance management with FP&A, Demand Gen Ops, and R&D.

Qualifications

Basic Qualifications

• 7+ years of experience in growth marketing or product marketing roles at a technology company
• BA/BS degree or equivalent working experience

Preferred Qualifications

• Growth mindset, curious, self-aware, and passionate about continuous improvement
• Excellent written and verbal communication skills.
• Strong business acumen with demonstrated results surpassing growth targets amid constantly evolving priorities
• Self-starter who can manage E2E strategy through execution while navigating ambiguous situations in a start-up type of team
• Product marketer with significant experience managing omni-channel marketing campaigns with a track record of hitting business targets; has a well-rounded view of performance marketing and can turn large business problems into action plans that drive outcomes across marketing channels (email, digital ads) and in-product surfaces.
• Deep experience in A/B testing, multi-variant experimentation, and translating complex ideas for diverse internal stakeholders and external audiences.
• Experience working in ROAS performance marketing framework with familiarity with media mix modeling and incrementality measurement approaches
• Exceptional attention to and command of detail, and project management skills to focus on key outcomes 
• Highly motivated and creative team player who thrives under pressure
• Outstanding leadership and deep and unwavering commitment to diversity and inclusion; track record of partnering with a diverse set of team members along with the ability to mentor, develop, and grow the people on the team

Suggested Skills: 

• Strategic leadership
• Influential Synthesis
• Marketing Analytics
• Stakeholder Management 
• Autonomous

LinkedIn is committed to fair and equitable compensation practices.    

The pay range for this role is $125,000 to $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.    

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. 

Additional Information

Equal Opportunity Statement 

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

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Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

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