Performance Marketing Manager, Paid Media & ABM

At Alternative Payments, we are transforming the way service-based companies handle payments. Our innovative platform automates the entire accounts receivable process, helping businesses save time, reduce costs, and scale with confidence.

We are building a global team that values innovation, impact, and collaboration. As part of a scaling FinTech company, every person on our team has the opportunity to shape our future, influence our products, and make a real difference for our customers.

What We’re Looking For

We’re seeking a Performance Marketing Manager to join our Marketing Team and help us build a predictable stream of high-quality demos and pipeline through paid media and ABM, accountable to a paid pipeline quota that drives MRR growth.

This role is ideal for someone who thrives on data driven optimization, rapid experimentation, and end to end execution, leveraging shared creative and GTM engineering support, and wants to take a hands-on role in driving compounding growth across B2B verticals, from SMB to enterprise.

This role is available to candidates who are eligible to work in Canada in a hybrid arrangement with 3 days per week in our Downtown Toronto office.

What You’ll Do

• Lead and execute on paid media and ABM campaigns from planning to delivery.

• Collaborate with cross-functional teams to turn creative briefs into shipped ad assets, connect performance data across systems, and deliver real-time dashboards.

• Take ownership of complex tasks and provide deep in-platform performance expertise across search, paid social, and retargeting.

• Drive pipeline impact by refining targeting, running experiments, and boosting conversion.

• Propose improvements and help establish account tiering, segmentation models, targeting playbooks, and reporting standards.you

• Mentor and support team members, sharing knowledge and fostering growth.
  

What You’ll Bring

• 5+ years of experience in B2B SaaS performance marketing, with paid media and ABM required.

• Hands-on expertise in Google Ads, LinkedIn Ads, and Meta Ads, with exposure to other paid channels (including display) and follow-up email campaigns and sequences.

• Strong skills in paid search and paid social execution, segmentation and targeting, experiment design, and conversion rate optimization.

• Proven experience running paid media across search, social, and display, with strong ABM depth.

• Strong communication skills to collaborate effectively across Marketing for execution, Operations for data, and Sales for conversion.

• A proactive mindset with the ability to solve ambiguous problems, execute quickly, work systematically, and iterate based on results.

• Comfort working in fast-paced, dynamic, and high-impact environments.

• Bachelor’s degree preferred in a quantitative or business discipline (Marketing, Business, Economics, Statistics, Engineering), or equivalent experience.

Nice to Haves

• Experience in FinTech, payments, startup, or scale-up environments.

• Experience in FinTech or payments, ideally in a startup or scale-up environment.

• Familiarity with our core stack: HubSpot and Salesforce.

• Familiarity with Clay and Apollo.

• Familiarity with workflow automation and data pipelines (3rd party APIs, n8n).

• Track record of leading cross-functional projects, mentoring teammates, and driving operational improvements.

• Track record of finding pragmatic, creative solutions to unblock growth.
  

What We Offer

• Competitive salary tailored to your experience, skills, and expertise.

  • The total compensation range for this role is $120K-$150K CAD (75% base, 25% performance bonus tied to paid-sourced SAL and pipeline quota attainment).

  • The range displayed on each job posting reflects the approximate total target compensation for the position. Within the range, individual pay is determined by factors including relevant skills, experience, education/training.

• Equity opportunities so you can share in our growth and success.

• Unlimited PTO and flexibility when you need it the most.

• Yearly learning & development stipend to help you grow and do your best work.
  

Why Choose Alternative Payments?

At Alternative Payments, you’ll do work that truly matters.

• Own your impact: Lead meaningful, high-impact projects and collaborative initiatives that are shaping the future of FinTech and redefining how businesses get paid.

• Collaborate: Work with a diverse, innovative team where every voice is heard and great ideas come from anywhere.

• Grow with us: Your career journey is top of mind. We prioritize internal growth and give you the space to shape your path based on your goals — whether that’s deepening your expertise in your domain or exploring something new.

• Thrive in a supportive culture: As a scaling start-up, there’s a lot to be done and initiative is key. We believe in shared learning, open communication, and building each other up. When one of us grows, we all do.

Our Values

• Transparency & Honesty: We communicate openly and truthfully with partners, investors, and each other so everyone understands where we stand and where we’re headed.

• Resourcefulness: We stay scrappy, find creative solutions, and make progress even when the path isn’t obvious. We have a bias for action and seek out the information and resources necessary to make decisions and move quickly.

• Partnership: We win and lose together. We collaborate with our partners, investors, and teammates to tackle big challenges and reach shared goals.

• Revolutionary & Boldness: We challenge conventions, take calculated risks, and build better, stronger solutions that move our business and the industry forward.

• Accountability: We take ownership of our decisions and results. We follow through on our commitments knowing our work directly impacts our partners, our team and our business.

Applying to Alternative Payments

We’re looking for candidates who are ready to step in and make an impact from day one. We know that sometimes people hold back unless they meet every requirement, but if you’re excited about the role, bring relevant experience, and are ready to contribute, we want to hear from you!

All resumes are reviewed by our small but mighty talent team. While we may use AI tools to help prioritize applications, real people are behind every resume review and hiring decision. We’re also committed to an inclusive and accessible process. If you require reasonable accommodation during the hiring process, please let us know upon being selected to interview.