SEO Specialist

Job Title: SEO Specialist

Department: Marketing

Company: DoubleTick 

Location: Mumbai (On-Site) 

Experience Required: 3 - 5 Years 

About DoubleTick: 

DoubleTick is a Multi-Number Conversational Intelligence and WA CX Platform designed specifically to enable Frontline Executives, Sales Teams, Relationship Managers, Dealerships, Retail Stores WhatsApp Handles and centralise, govern, automate and scale Customer Experience using Business Messaging on WhatsApp by helping brands unlock the true voice of the customer and control CX across 1000s of these individual WhatsApp handles. It boosts operational efficiency by enabling AI Bots, automations, WhatsApp Voice, centralized WhatsApp broadcast and analytics across all WhatsApp handles of the organization. 

DoubleTick is recognised as Emerging Technology Partner of the Year by Meta @ WhatsApp Business Summit 2025. Backed by InfoEdge Ventures and BeeNext Singapore, DoubleTick serves over 10,000+ businesses in India and UAE across 100+ verticals. Brands using DoubleTick include IDFC First Bank, MakeMyTrip, Bajaj Finserv, AngelOne, Piramal Finance, Kotak Securities, upGrad, Royal Enfield, CoinDCX, D-Link, ForeverMark, GRT Jewellers, Jaro, SabyaSachi, DarGlobal and more. 

For more details, check out our website : https://doubletick.io 

About the Role 

We are looking for an experienced SEO Specialist who can drive organic growth through strong SEO strategy, high-quality content creation, and conversion-focused landing pages. The role requires hands-on expertise in on-page, off-page, and technical SEO, along with the ability to create content that ranks, engages, and converts.


Key Responsibilities

SEO Strategy & Execution

• Conduct in-depth keyword research to identify high-volume, high-intent keywords.

• Develop and implement comprehensive on-page and off-page SEO strategies.

• Optimize website content including title tags, meta descriptions, headers, internal linking, and image alt text.

• Build high-quality backlinks through outreach and link-building initiatives.

• Perform regular technical SEO audits to identify and fix crawl errors, site speed issues, indexing problems, and schema improvements.

• Stay updated with the latest SEO trends, algorithm changes, and best practices.
  
  

Content Strategy & Writing

• Develop and execute a content strategy aligned with SEO goals and user intent.

• Create detailed SEO-driven content outlines for blogs, landing pages, whitepapers, and guides.

• Write high-quality, SEO-optimized content that informs, engages, and converts.

• Collaborate with writers and editors to ensure content meets SEO and editorial standards.

• Ensure content aligns with brand tone, target audience, and business objectives.
  
  

Landing Pages & CRO

• Design and build high-converting landing pages focused on lead generation and conversions.

• Optimize content for conversion rate optimization (CRO).

• Work closely with design and development teams to implement SEO-friendly layouts and structures.
  
  

Analytics & Performance Tracking

• Track and analyze SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, or similar.

• Monitor rankings, traffic, engagement, and conversions.

• Prepare regular reports and insights to measure progress and optimize strategy.
  
  

Cross-Functional Collaboration

• Work closely with developers and product teams to ensure SEO-friendly website architecture.

• Collaborate with marketing, design, and growth teams to align SEO and content efforts.
  
  

Requirements

• 3–5 years of experience in SEO, preferably in B2B SaaS or Martech.

• Strong understanding of on-page, off-page, and technical SEO.

• Proven ability to write high-ranking, engaging SEO content.

• Hands-on experience with SEO tools (SEMrush, Ahrefs, Moz, etc.).

• Working knowledge of HTML/CSS, WordPress, and basic scripting languages (PHP, .aspx, .jsp preferred).

• Strong analytical skills with experience in SEO reporting and web analytics tools.

• Ability to work independently and manage multiple projects in a fast-paced environment.

• Excellent communication and collaboration skills.

Why Work With Us? 

● Accelerated Career Growth – Fast-track your way into leadership roles with a clear growth path. 

● Challenging Work Environment – Collaborate with large enterprises and solve complex technology problems. 

● Career Flexibility – Explore transitions into roles like Product Manager and beyond. 

● Supportive Culture – Work with a friendly, approachable team and management that values people. 

● Founder-Led Exposure – Get a front-row seat to the startup journey and work closely with the founding team. 

● Sharpen Customer-Centric Skills – Gain hands-on experience and build strong customer-facing and problem-solving skills. 

● Hands-On Innovation – Be directly involved in AI bot creation, prompt engineering, and cutting-edge customer engagement solutions.