Growth Marketing Manager for BaaS (Banking as a Service)

What we do?

Aion Bank is a fully regulated European bank and credit institution, combining Vodeno’s cutting-edge, private blockchain-based platform with its ECB banking license, strong balance sheet, and deep regulatory expertise. Our mission is to provide a comprehensive suite of embedded banking solutions, enabling businesses to seamlessly integrate financial services into their offerings.

As part of the UniCredit Group, Aion Bank and Vodeno will accelerate their digital banking offer in strategic markets and will act as a sandbox for innovation for the wider UniCredit Group. Aion Bank and Vodeno's existing Banking-as-a-Service (BaaS) offering across key European markets, including Germany and Poland, will see the bank embed its services - ranging from account access and deposits to lending, payments and loyalty programs - directly into non-banking digital platforms, facilitating seamless customer experiences.

At Aion Bank, our biggest strength is our people—a team of highly intelligent, creative, and ambitious professionals who thrive in a fast-paced, innovative environment. We believe in delivering results while fostering a culture of passion and collaboration.

We are currently looking for a Growth Marketing Manager for BaaS ready to join our adventure, share our ambition and help shape the future of digital banking.

What you will be doing?

• Work closely with the BaaS and RPA Business Owner to design and execute marketing strategies for the Banking as a Service (BaaS) and Receivables Purchase Agreement (RPA) business lines.

• Plan, design, and execute growth-centric campaigns to generate high-quality sales opportunities for BaaS and RPA.

• Tailor the marketing approach based on product nature (ranging from highly customized solutions to SaaS-like products), addressable market, and client profile. This includes direct lead generation, content marketing, events, and Account-Based Marketing (ABM) to effectively drive revenue growth.

• Partner with cross-functional teams (Product, Technical, Sales, etc.) to align and drive overall marketing objectives.

• Ensure that the brand voice and product messaging remain consistent across all channels and marketing efforts for both BaaS and RPA.

• In the medium term, build and lead a dedicated team (initially 2–3 members) while collaborating with the broader marketing organisation to execute the strategy.

• Responsible for the BaaS and RPA business across the entire UniCredit Group, covering all of Europe and global partners expanding into the European market.

As a part of the role, the candidate will be expected to: 

• Analyze user behavior and conversion data to identify and capitalize on growth opportunities.

• Experiment with various acquisition channels and strategies to optimize the marketing funnel.

• Monitor and report on the performance of growth initiatives, using data to inform future strategies.

• Stay up to date with the latest trends, technologies, and best practices in growth marketing and fintech.

Skills you should have

• Bachelor’s degree in Marketing, Business, or related field.

• Proven experience in growth marketing, digital marketing, or a similar role covering both general strategy and execution - ideally in BaaS, preferably in professional services (close similarity to BaaS), or SaaS

• Strong knowledge of analytics tools (Google Analytics, Mixpanel, etc.).

• Hands-on experience with SEO (and knowledge of GEO), SEM, and CRM software (in the context of marketing automation / lead generation).

• General proficiency in marketing automation platforms and technologies.

• Demonstrated ability to analyze data and provide actionable insights.

• Solid understanding of business client acquisition, retention, and activation strategies.

• Familiarity with A/B testing, funnel optimization, and business client segmentation.

• Strong written and verbal communication skills.

• Ability to work in a fast-paced, results-driven environment.

What we offer

You will get an opportunity to work in an innovative, digital bank applying state of the art approaches and technologies. 
Unless limited by banking regulations we offer a flexible form of contract.
You will be provided an Individual Development Budget, dedicated to enhancing your professional skills.
If your role permits, we also offer flexible work location: home/office —  according to your preference. 
You and your closest family will be covered with VIP-level private medical care which includes dental treatment and a hospitalisation package. 
We care for our colleagues’ well being, therefore we cover psychological consultations if you ever feel you need such support. 
Aion bank account without fee. 
We co-sponsor your Multisport card and cover 50% of its cost. 
You will work on computer equipment that delivers the best user experience — Apple MacBook. 
If you feel like working from the office, we have beautiful space available for you in Brussels and Warsaw. Each office is very nicely located with convenient commute options by public transport and by bike. Our office in Warsaw offers healthy snacks throughout the day. 

Our process

We keep our recruiting process simple. 
Step 1: Talk with one of our Recruiters about your to date experiences and ambitions
Step 2: Meet with your future Team Manager to deep dive on the role specifics and our work environment

Our note to you

Diverse teams really are the best teams. Research shows that some candidates may hesitate to apply for a job unless they meet every requirement. If you are excited about working with us, we encourage you to apply - even if you're not 100% sure. We are interested in getting to know you and learning about what you bring to the table.

Please note that we may close a job posting early if we receive a large number of exceptional applications.

Good luck!