Senior SEO Specialist

About G2 - The Company

When you join G2, you’re joining the team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on LinkedIn.

As we continue on our growth journey, we are striving to be the most trusted data source in the age of AI for informing software buying decisions and go-to-market strategies. Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People 

At G2, we have big goals, but we stay grounded in our PEAK (Performance + Entrepreneurship + Authenticity + Kindness) values. You’ll be part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people. 

About The Role

G2 is looking for a Senior SEO Specialist. As part of our world-class SEO team, your goal is to grow measurable traffic, citations, and conversions on our marketplace and other sites. This is a senior, in-house role where you’ll work across a broad range of SEO and AEO disciplines, from technical optimization and schema to keyword strategy, citations, and experimentation.

This role requires a good technical understanding of the way search engines crawl, index, render, and rank websites. You should also bring good project management and communication skills to be successful.

You will have the opportunity to develop your skills, learn how to navigate a fast-growing startup environment, and be part of a mighty team. You will collaborate closely with Product, Engineering, Content, and Analytics to turn SEO opportunities into shipped, measurable impact.

This position is based in Bengaluru and requires in-office attendance for 2 days in a week.

In This Role, You Will: 

• Support the SEO team in developing and executing high-impact, resource-intensive initiatives for our marketplace

• Support G2 localization and drive increased global website traffic

• Own the keyword strategy and content optimization on learn.g2.com and www.g2.com.

• Increase organic and LLM-driven traffic through continuous optimization and experimentation

• Partner closely with Product and Engineering teams, serving as the primary SEO point of contact for technical initiatives

• Develop deep expertise in Technical SEO and AEO and serve as a trusted SME for the team

• Mentor and coach Jr. and SEO Specialists through guidance, reviews, and shared learning

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. 

•  Bring 5+ years of proven SEO experience with a strong track record of delivering measurable results

• Conduct in-depth SEO data analysis using Excel and related tools to uncover insights and drive strategy

• Collaborate closely with development teams and data scientists to implement technical SEO and AEO recommendations at scale

• Possess a strong working knowledge of HTML, CSS, and JavaScript from an SEO perspective

• Perform comprehensive keyword research and develop detailed keyword mapping strategies

• Lead competitive SEO and AEO analysis to benchmark performance and identify opportunities for growth

• Utilize tools such as Ahrefs, SEMrush, Profound, and STAT to monitor performance and guide decision-making

• Execute technical SEO audits and provide actionable recommendations for site improvements

• Understand and implement schema markup to enhance search engine visibility

• Optimize internal linking structures, on-page content, and site speed for improved rankings and UX

• Demonstrate excellent project and time management skills, with the ability to manage multiple priorities

• Influence cross-functional teams and advocate for SEO and AEO best practices across the organization

• Communicate effectively with stakeholders through clear, concise written and verbal communication

• Possess a strong personal brand and active presence in the SEO community, staying updated on trends and best practices

What Can Help Your Application Stand Out:

•  Experience with large-scale marketplaces or SaaS platforms

• Experience with hreflang and international SEO fundamentals

• Exposure to AEO, LLM-driven search, or citations optimization

• Experience running or partnering on A/B testing initiatives for SEO, content, or on-page optimization

• Engagement with the SEO community (experimentation, writing, speaking)

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here. 

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