Corona Brand Manager Assistant – Internship
AB InBev.com
Office
Belgium Leuven
Full Time
You are curious, proactive, and interested in brand marketing within an international environment. This internship offers hands-on exposure to brand strategy, activation, and performance tracking across Expansion Markets and Belgium/Netherlands.
6-month internship – starting February 2026
Fluent English required (additional languages are a plus)
Reporting to the Senior Brand Managers, you will support the development and execution of 2026 brand plans for Corona across the two scopes.
Key Responsibilities
1. Brand Activation (Expansion Markets & BE/NL)
Support the implementation of annual marketing activations
Coordinate with agencies and internal teams on communication materials and promotions
Assist with sampling plans and on-ground execution
Support brand presence and execution at events
2. Events & Partnerships
Contribute to planning and execution of key events and sponsorships
Support merchandising management in collaboration with Trade Marketing and Events teams
3. Media, Digital & CRM
Support social media activities and digital campaigns
Assist in CRM initiatives and e-commerce-related projects with media and digital teams
4. Communication
Internal: support marketing content for sales communications and presentations
External: assist with PR activities to amplify brand visibility
5. Market & Performance Analysis
Track category and brand performance using panel tools
Support ad-hoc analysis and competitive monitoring across markets
6. Brand Assets & Guidelines
Support the consolidation of brand assets into a centralized database
Assist in adapting and cascading brand guidelines across platforms and markets
Work cross-functionally with Trade Marketing and Sales to ensure alignment
7. Best Practice Sharing
Collect and share learnings across markets on activation, execution, and creativity
Support presentations of key insights to the wider team