Digital Marketing Specialist

About Contour

Contour Software has grown from a dozen people to over 2,000 staff across 3 cities, in less than 14 years.
 

As a subsidiary of Constellation Software Inc., we are proud to be part of a global enterprise software conglomerate that has grown to become one of the top 10 software companies in the world, with employees and customers in 100+ countries. With a broad-based and ever-growing portfolio of market-leading, vertical-market enterprise solutions covering more than 100 industry domains in predominantly mature markets, CSI's recipe creates the perfect environment for professionals to build fulfilling, long-term careers.
 

What started as an R&D & Accounting back-office, has progressed into a full-service Global Centre serving all functions and departments, at the divisional as well as operating group/corporate level. Today Contour employees, located in Karachi, Lahore & Islamabad, are serving CSI divisions located in time zones spanning the globe, from Sydney to Vancouver. With the global growth of Constellation as the wind in our sails, we are only just getting started!

The Division:
 

Bookassist is an innovative, multi-award-winning industry leader in hotel booking and distribution software and online strategy. Bookassist provides both technology and online strategy for hotels, lowering costs and increasing direct online business. The award-winning Bookassist booking engine is the ideal SaaS solution for reservations automation, with PMS integration, agent/corporate login and loyalty modules. The cloud-based Distribution Manager is a world-class channel manager with dynamic margin optimization and GDS/IDS.

Bookassist - We Make Your Bookings More Profitable

Bookassist helps hotels increase direct bookings and profit. We combine leading technology and expert strategy to actively raise ROI and lower CPA.
 

The Position:

Bookassist is seeking a talented Digital Marketing Specialist to join the Digital Marketing

Team.

Reporting to the Digital Marketing Manager, the successful candidate will be a member of the Digital Marketing Team and in charge of creating, developing and executing digital marketing campaigns for Bookassist corporate website, promoting all the product and services in order to increase the number of leads. As part of the role also will be assisting the Digital Marketing Team on support, creation and setting up new accounts, campaigns and tracking solutions.

This role doesn't imply Account Management and Clients Interactions tasks and the successful candidate will rather be of support to the Marketing Team and the Digital Marketing Team to achieve Success.

Responsibilities:

• Create and maintain digital marketing campaigns on multiple channels (search, display, social, remarketing) and across multiple Ad Platforms (Google Ads, Microsoft Advertising, Meta, Linkedin);
• Optimize SEO (Search Engine Optimization) corporate website - develop and implement on-page and off-page SEO strategies to improve organic search rankings;
• Monitor and analyse campaigns performance and give recommendations and implement changes to improve KPIs and ensure that Objectives and Targets are met;
• Advise the Marketing Team - or your Supervisor - about strategic issues and areas of improvements for the campaigns; Adhere to Bookassist Digital Marketing Team procedures and processes when creating and maintaining digital marketing campaigns and ensure that best practices are followed;
• Provide support and back-up to Senior Digital Marketing members in the team for key-clients in their portfolio;
• Keep up to date with new trends in digital marketing and share knowledge with the team.

Operations

• Create and manage digital marketing campaigns for the product and service portfolio of Bookassist in accordance to the requirements and towards the established Objectives and KPIs;
• Ensure that assigned tasks are delivered at the higher levels of standard and within the agreed deadlines;
• Document the progress of activities on a weekly basis and report feedback to the Digital Marketing Manager - or your Supervisor;
• Participate to weekly meetings with the Digital Marketing Manager and the Marketing Team to review delivery of tasks against KPIs and deadlines;
• Manage and measure operational performance in an efficient and timely manner and provide feedback to the Digital Marketing Manager for optimization and improvements;
• Ensure that campaigns' requirements are accomplished in terms of advertising spend versus budget and ROI;
• Ensure service enablement and that campaigns are implemented according to SLAs and SOPs.

Requirements

• Fluent English speaker, any additional languages are an advantage.
• 2+ years’ experience in a digital marketing position including managing end-to-end PPC campaigns from creation to execution and measurement.
• Knowledge of the most relevant tools and Ad Platforms in the Digital Marketing landscape: Google Ads, Google Analytics, Google Tag Manager, Google Search Console, Microsoft Advertising, Meta Business Suite are essential; knowledge of other Ad Platforms is an advantage.
• Knowledge or working experience in Google Tag Manager, Google Analytics and implementing tracking is an advantage.
• Knowledge of Technical SEO and HTML/CSS is an advantage

Exciting Benefits we offer:

• Market-leading Salary

• Medical Coverage – Self & Dependents

• Parents Medical Coverage

• Provident Fund

• Employee Performance-based bonuses

• Home Internet Subsidy

• Conveyance Allowance

• Profit Sharing Plan [Tenured Employees Only]

• Life Benefit

• Child Care Facility

• Company Provided Lunch/Dinner

• Professional Development Budget

• Recreational area for in-house games

• Sporadic On-shore training opportunities

• Friendly work environment

• Leave Encashment

Disclaimer: At Contour, we attribute our success to the unique contributions of our diverse staff. We’re committed to fostering a culture of respect that thrives on the varied perspectives and experiences of all individuals we recruit, employ, promote, and compensate. Since day one, we’ve adhered to a policy that champions a work environment honoring the worth and dignity of each person while being free from all forms of employment discrimination.

In our continuous effort to promote inclusivity, we extend our commitment to individuals with special needs by providing reasonable accommodations. We actively encourage qualified individuals with special needs to apply for the various openings within our company. Should you require assistance in completing the application process or have any inquiries regarding special facilities, please do not hesitate to contact our HR team. Your unique talents and abilities are welcomed and valued here.