Assistant Brand Manager

High-growth, high-profile brands | Global expansion | Crows Nest Head Office

Develop and execute strategies for some of APAC’s most loved pet food brands

Welcome to Real Pet Food Co — where we believe in keeping it Real.

Since 1994, we’ve been pioneers in fresher dog and cat nutrition across Australia and New Zealand. Our story is one of passion, innovation and an unwavering commitment to helping pets live healthier, happier lives. Our brands include Ivory Coat, Trilogy, Nature’s Gift, Love 'em, Fussy Cat and VIP.

And now — we’re going global.

With exciting APAC expansion underway, this is a rare opportunity to join a fast-growing, ambitious FMCG business at a pivotal moment in its journey.

The Opportunity

This isn’t your typical Assistant Brand Manager role.

We’re looking for someone ambitious, hungry and ready to build something big.

You’ll support the development and execution of brand strategy, innovation and activation plans to drive sustainable growth across our growing portfolio. Working closely with cross-functional teams, you’ll help translate consumer insights into compelling brand initiatives across product, packaging, communications and in-store execution.

You’ll come from a fast-paced, high-performance FMCG or consumer brand environment, have experience working with growing brands, and be excited by the opportunity to be part of a unique global expansion story across APAC.

This is a genuine career accelerator role.

What You’ll Be Doing

Brand & Portfolio Management

• Support the delivery of annual Global brand plans aligned to our category and business strategy

• Manage day-to-day brand activities including packaging updates, artwork approvals and asset management

• Assist in tracking brand health metrics including penetration, share, salience, NPS and brand equity

Innovation & Renovation

• Support NPD and renovation projects across the Stage-Gate process

• Coordinate cross-functional inputs (R&D, Supply Chain, Finance, Sales) to deliver projects on time and in budget

• Prepare consumer-ready concepts, pack copy and launch materials

• Ensure image library databases are kept up to date and relevant

Consumer & Market Insights

• Analyse consumer, category and shopper data (Nielsen, Circana, loyalty and panel data)

• Support insight generation to inform Global brand strategy, claims, pricing and promotions

• Assist with qualitative and quantitative research briefs and post-analysis

Activation & Campaign Execution

• Support the execution of integrated marketing campaigns across ATL, BTL, digital and in-store

• Manage agencies (creative, media, research) on specific deliverables

• Coordinate campaign roll-out with Sales, eCommerce and Field teams

Commercial & Financial Support

• Assist with forecasting, promotional evaluation and post-campaign ROI analysis

• Support budget tracking and all aspects of PO management

• Support the preparation of presentations for internal and external forums (sales conferences, range reviews, leadership updates)

What We’re Looking For

• 1–3+ years’ experience in an Assistant Brand Manager, Marketing Executive or Graduate Brand role (FMCG or consumer brands essential)

• Experience working as a self-starter in a fast-paced, high-performance environment

• Strong analytical capability and commercial mindset

• Comfortable working with data, insights and multiple stakeholders

• Highly organised with strong attention to detail

• A proactive, curious, “roll-up-your-sleeves” attitude

• Tertiary qualification in Marketing, Business or similar

What we’re about

Welcome to RPF, where we believe in keeping it Real.

Since 1994, we have been Australia and New Zealand’s pioneers in fresher dog and cat nutrition. Our story is one of passion for a better way to care for pets, a belief in fresher nutrition, and an unwavering commitment to delivering this to pet parents and pets worldwide.

We're dedicated to fostering authentic partnerships, encouraging real ambition, and providing real career opportunities for our employees to make a difference.

Real means fresher ingredients and fresher methods. We'll never stop expanding, innovating, and trying new things. We compete in every pet category and channel, creating favourite brands such as Ivory Coat, Nature’s Gift, V.I.P. Petfoods, and Love ‘Em & Fussy Cat!

Since the establishment of RPF, we have grown to over 900 people across Australia and New Zealand, China, Southeast Asia and Europe.

With the pet industry growing rapidly (a $15 billion industry!) and pets becoming increasingly important in our lives and homes, this is a unique opportunity to be a part of our remarkable growth story and advance your career.

Why join us?

Do work that matters. We’re pioneering in a new area of pet food, always striving for fresher. We’re restless, creating a better life for our pets.

Make an impact and change the game. You won’t be another ‘cog in the wheel’ here. We give full trust and autonomy for you to do your best work – and to make a real difference. Do you have a great idea for a new product or system improvement? We’re all ears!

Growing and global. We’re growing fast! We now have global presence across APAC, and Europe regions and we’re only getting started!

Work with a pack of awesome, genuine people who are passionate about what they do.

Grow your career with us. We’re big believers in lifelong learning. You’ll be given access to LinkedIn Learning, plus opportunities for internal mobility and leadership training to fast-track your career.

Pets our part of our family: bring your pet to our Crows Nest office, access our Pawrental leave when you adopt a new cat or dog, pet carer and compassionate leave.

Generous perks including day off for your anniversary, product discounts, volunteering days to help the community, novated leases, a rewards program and parental leave.

What’s next?

If you're ready to unleash your potential and make a real difference in the booming pet industry, then we want to hear from you! Next steps will include:

• An initial telephone interview followed by 2 face to face interviews and site visit

• 2 work references

We are proud to be an Equal Opportunity Employer. Diversity’s not a buzzword here, it’s in our DNA. Diverse perspectives shape our culture and make our work better. That’s why we’re committed to building inclusive teams that represent a variety of backgrounds and skills. If you need any reasonable adjustments, accessibility assistance or would like to note which pronouns you use at any stage of our hiring process, just contact us at accommodations: people&culture@realpetfoodco.com.au. We look forward to hearing from you.

Please note: NO agencies will be considered during this process. We encourage you to refrain from submitting unsolicited profiles