SEO Specialist

The SEO Specialist will provide research, implementation, campaign management, and reporting on client campaigns. They plan, consult on and implement SEO best practice for a range of clients throughout Europe. Furthermore, they stay up to date on the latest search engine updates and apply knowledge and experience of marketing strategy and search engine marketing concepts. The SEO Specialist will ensure client programs are managed to specific performance goals and KPI’s while providing recommendations for strategic growth opportunities within organic search.  

The key objectives of the role: 

• Oversee internet marketing activities, focused on developing and executing search engine optimisation strategies and performance analysis   

• Manage campaign strategies for clients while working with management and team members. 

Position Accountabilities: 

1. Planning and Management of Client Campaigns   

• Develop SEO goals based on the client’s KPI’s and objectives.  

• Perform research to gain a better understanding of target audience, brand, category, and competitive landscape.  

• Keyword research to generate relevant keyword lists for new and existing programs.  

• Carry out full technical SEO audits as required with recommendations for programs including:  

• URL structure  
• Schema Markup  
• Navigation Structure  
• Canonicalization Issues  
• Contextual links  
• HTML & XML sitemaps  
• Robots.txt  
• Title, Header, Image, Keyword and Description Tags  
• Social SEO recommendations  

• Enhance on-page optimization of pages based on keyword research and program goals, as well as off-page tactics including article syndication with respect to domain authority enhancement.  

• Report on project status to Account Manager and client team.  

• Support account team on client calls with technical campaign information.   

• Present audit and SEO performance reports to clients and account managers  

2. Optimization  

• Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience.  

• Suggest content improvements with a view to improving organic traction.  

• Keyword expansion, including target and/or negative keywords where applicable.  

3. Analysis  

• Monitor key metrics using analytics tools (e.g. Google Analytics) to assess opportunities and issues.  

4. Industry Knowledge  

• Keep updated on search marketing industry by researching, networking, reading blogs, forums, and new sources.  

• Share knowledge of SEO practices and provide a point of view on emerging developments and industry enhancements.   

• Demonstrate knowledge of SEO tools (e.g. Google Analytics, Google Webmaster tools, Bright Edge, SEOMOZ tools, Advanced Web Ranking, etc.)  

Preferred Requirements: 

• Minimum of 2-3 years of online marketing experience preferably in an agency environment  

• In-depth understanding of the search engine ranking process  

• Basic knowledge of HTML, PHP, CSS, and web standards.  ASP.NET knowledge is a plus  

• Deep experience in keyword research  

• An understanding of LLM functioning and optimisation tactics 

• Proven track record of improving search rankings through application of SEO best practice  

• Experience of writing and evaluating copy for SEO purposes  

• Demonstrated knowledge of SEO tools (e.g. Google Analytics, Google Webmaster tools, Bright Edge, SEOMOZ tools, Advanced Web Ranking, etc). 

• French and/or German language would be a plus.  

What You’ll Get

• Professional Growth: work and train with the Best Team in Performance Marketing (PMA awards, 2024)

• Collaborative Culture: Be part of a global organization that values enthusiasm, execution, curiosity, and courage.

• A supportive, collaborative, and dynamic work environment with a strong team culture.

• Twice-yearly social events conceived and planned collaboratively by the team.

• Competitive Benefits: Competitive salary and comprehensive private health insurance.25 days of annual leave, wellness initiatives and parental leave. Pension scheme. Opportunities for continued learning and professional development.

Who We Are

We are DAC—the brand to local media agency dedicated to delivering transformative results. With our performance DNA and expertise spanning search, media planning and buying, SEO, creative production, data science and analytics, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by our proprietary AI platform, industry-leading toolset, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.