Marketing Coordinator, Taiwan

Job Description

Are you energized about delivering impactful marketing to help ignite love for LEGO in the hearts of kids and adults?

Join us on an exciting journey in the recruitment of new consumers and shoppers into the LEGO brand!

No relocation assistance is provided for this role.

Core Responsibilities

1. Instore and Trade Plan Execution (60% of time)

• Work with trade marketing team in smaller scale occasions campaign planning, store opening and revamp, and channel support to deliver full year trade marketing plan

• Lead local creative agencies and work with different teams to implement annual plans including instore hands-on events and visual set-up

• Lead in bricks-on hand instore experience, from plan to execution to create engaging brick building experience for our audience

• Drive daily communication with field sales and related functions on instore material production/installation, and feedback collection

2. Brand Marketing Campaign Planning & Coordination (20% of time)

• Proactively participate in marketing brain-storming sessions and assists in ATL/BTL supports, including overall marketing coordination work, external partnerships, and events support

• Owner of at least 1-2 brand marketing activities under the supervision of the Brand Leads. Work scope including plan, execution, and AAR

• Key owner of brand marketing team content assets bank, in charge of proofread/localization of product texts, brand catalogues, leaflets, and digital assets

• Lead the asset development process by working with local creative agencies

• React to requests from functional teams/customers/partners on product related info

3. Marketing Team Organization & Support (20% of time)

• Work with operation team in marketing inventory withdraw/delivery to fulfill business needs

• Assist the team to ensure inventory condition and storage level in both LDC and office storage area

• Monitor marketing team’s budget spending and planning, and closely work with Finance team to ensure the accuracy

• In charge of budget reporting process on a monthly basis

Play your part in our team succeeding

The Marketing team is divided into 4 functional teams, Brand, Digital, Trade Marketing and PR/Events. You will report to the Marketing Director (HK/TW/MO).

The Marketing Coordinator position plays a key role in assisting all functions of the wider marketing team achieve their daily objectives. The role is pivotal for maintaining administrative order and helping to implement key initiatives that drive Marketing success.

The HKTW Business Unit is mainly focused around sales, marketing and operations and therefore medium term career progression within marketing and other areas are available if performance and potential indicators are realized.

This role will require occasional weekend and/or out of office hours and also occasional domestic travel may be required.

Do you have what it takes?

• Min 1 year work in marketing / trade marketing / sales within an FMCG and/or consumer goods industry would be ideal

• Strong analytical skills and experience with data to deliver reporting and actionable insights

• Strong writing and communication skills

• Strong sense of ownership and self-motivation

• Organized and methodical approach to tasks with high attention to details

• Able to multi-task

• Drive for consistent follow through and high quality work

• Strong communicator and excellent customer service

• Keen interest in learning and growing!

#LI-JL3

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.