Market Service Coordinator, Web Developer & Publisher

DUTIES & RESPONSIBILITIES
    Develop webpages, landing pages, microsite, Apps etc. for digital marketing campaigns in line with defined brand guidelines
    Perform routine troubleshooting of the website and resolve identified issues
    Conduct routine test on website content to ensure clear display and fast page loading times.
    Advise and implement necessary website security standards.
    Develop reports for relevant stakeholders describing usage rates and engagement levels
    Resolve reported content issues 
    Resolve all issues identified from Crawling Information tool and fix all broken links
    Upload and remove digital content on website as required
    Maintain and manage webmaster software and ensure all updates and renewals are done in a timely manner
    Identify and recommend improvement opportunities for FirstBank’s website
    Regular site audits and vulnerability checks 
    Ensure relevant tools for optimizing sites are deployed are used, also ensure search engines show bank owned sites for selected queries. 
    Manage internal and external link details to ensure a good amount of links are pointing to bank owned sites (backlinks) for listing on top of the search results.
    Work with agencies to execute and optimize paid search campaigns
    Support in campaign planning 
    Perform A/B test for landing pages, messaging and multiple user experiences
    Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
    Support SSA Markets on website related issues
 

JOB REQUIREMENTS
Education 
    Graduate degree in Marketing, Social Sciences and/or Information Technology or related discipline
    Digital Marketing certification will be an added advantage
    Professional certifications in related field

Experience 
    4 – 7 years’ experience in webmaster function
    Experience in marketing communications with at least 2 years’ experience in digital marketing, brand advertising and/or consumer goods marketing. 
    Experience in financial services, product management and investment banking/asset management will be an added advantage
    Certification in related field is an added advantage such as Amazon Web Services (AWS), Certified Internet Webmaster (CIW), Java Script Specialist 
    Work experience in a Digital Lab, FCMG, Telecommunication, IT industry will be an added advantage