Sales and Events Manager

Job Details

Level: ManagementJob Location: Dawn Ranch Lodge - GUERNEVILLE, CA 95446Position Type: Full TimeSalary Range: $60,000.00 - $70,000.00 HourlyTravel Percentage: Up to 25%Job Category: Sales

Compensation: Base salary $60,000–$70,000 plus commission. Final offer based on experience, proven performance, and strength of existing network.Commission: Performance Based Uncapped On-Target Earning (OTE): $100,000 - $150,000 (includes base salary)
Reports To: Corporate Director of Sales & Marketing
Schedule: Hybrid Schedule

About Dawn RanchDawn Ranch is a thoughtfully restored destination resort nestled along the Russian River in Sonoma County. Known for its elevated yet approachable aesthetic, Dawn Ranch hosts weddings, social celebrations, and curated retreats that prioritize connection, nature, and experience. We are seeking an Event Sales Manager who thrives on relationship-building and revenue generation within the social and events market.

Position OverviewThe Event Sales Manager is responsible for driving revenue and market share across Dawn Ranch’s social event segments, with a primary focus on weddings, social celebrations, and wellness-oriented retreats. This role is highly client-facing and relationship-driven, serving as a brand ambassador for Dawn Ranch while cultivating new business, managing qualified inbound leads, and expanding strategic partnerships within the local and regional events community.

This position is ideal for a sales professional who enjoys hosting property tours, building trust with clients and planners, and converting interest into confirmed business.

Primary Objectives

• Drive revenue growth and market share across social events, weddings, and wellness retreats
• Expand the client and planner base through proactive outreach, relationship cultivation, and strategic networking
• Represent Dawn Ranch as a premier destination for meaningful and memorable social gatherings

Key Responsibilities/Essential Duties:

Sales & Business Development

• Proactively identify, pursue, and secure new social event business, including weddings and retreats
• Respond to qualified inbound leads while maintaining strong follow-up and conversion discipline
• Build and maintain relationships with wedding planners, event professionals, wellness partners, and local industry contacts
• Participate in bridal shows, open houses, site visits, and networking events to generate new business
• Conduct ongoing market research within the social and wedding space, including competitive insights and SWOT analysis, and provide quarterly market feedback

Contracting & Revenue Optimization

• Lead client conversations from initial inquiry through contract execution
• Review and present estimates and contracts with clients, ensuring alignment with property policies, pricing strategy, and revenue goals
• Actively identify opportunities to upsell and cross-sell lodging, food and beverage, buyouts, and ancillary experiences

Client Experience & Property Tours

• Conduct professional, engaging property tours that showcase Dawn Ranch’s unique offerings
• Serve as a trusted advisor to clients throughout the sales process, delivering a thoughtful, responsive, and polished experience

Digital Presence & Venue Representation

• Manage and curate the Dawn Ranch Pinterest account to support wedding and social event inspiration
• Leverage third-party platforms including WeddingWire, The Knot, and Sonoma County Tourism Hospitality Hub to increase visibility and lead generation
• Collaborate with internal marketing partners to align messaging and brand representation

Collaboration & Systems

• Work closely with Sales Support, who supports administrative and documentation tasks, allowing this role to remain focused on revenue-generating activity
• Collaborate cross-functionally with operations, food and beverage, and leadership teams to ensure smooth event execution and client satisfaction
• Utilize Microsoft Office 365 and internal sales systems to manage accounts, reporting, and pipeline activity

Core Competencies

• Self-motivated and highly organized, with strong time management skills
• Relationship-focused with the ability to influence, negotiate, and close business
• Professional communicator who represents the brand with warmth, confidence, and credibility
• Collaborative team player who thrives in a dynamic, fast-paced environment

Physical & Travel Requirements

• Ability to sit, stand, and work at a computer for extended periods
• Ability to move throughout the property and host tours in indoor and outdoor environments
• Occasional local travel required, valid driver’s license required
• Ability to use repetitive hand and body motions such as grasping, writing, typing, listening, hearing, and visual acuity.
• Role may require the ability to drive a motor vehicle, stand, walk, sit, talk, talk on a telephone or mobile device, carry a laptop (including while traveling), use a computer for a significant amount of time each day, to hear, and to occasionally lift up to 20 lbs.

 

Qualifications

Qualifications

• Proven experience in sales, event sales, or hospitality sales with demonstrated revenue success
• Established network within weddings, social events, destination management, or related industries strongly preferred
• Excellent written and verbal communication skills
• Proficiency in Microsoft Office and comfort using CRM and sales systems

The Company is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Company is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Company are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Company will not tolerate discrimination or harassment based on any of these characteristics and encourages applicants of all ages.