Social Media Manager - North Phoenix, Arizona

Job Details

Job Location: MBH 7th Street Corporate Offices - Phoenix, AZ 85024Position Type: Full TimeEducation Level: Bachelors DegreeJob Shift: Regular 8:00 am to 5:00 pmJob Category: Health Care

This is where you change your story…

At Meadows we understand that new directions to career advancing and improvement can be scary, but we are excited to offer you a possible new rewarding chapter with us! Come join us in transforming lives!

Who are we?

Meadows Behavioral Healthcare is a leader in the behavioral health industry. Meadows Behavioral Healthcare offer a range of specialized programs including residential, outpatient and virtual treatment. We provide care for drug and alcohol addiction, trauma, sexual addiction, behavioral health conditions, and co-occurring disorders. We offer state-of-the-art care including neurofeedback and other services. Our evidence-based approach is rooted in decades of clinical experience, with more than 45 years in the field. Our approach is different and success stories from our patients are the proof.

Who are you?

Are you compassionate, innovative and have a passion to make an impact?  Are you looking to get your foot in the door with a company that will believe in your abilities and train you to advance? 80% of our current top-level executive staff are organic internal promotions from within.

We might be a perfect fit for you!

Position Summary:

As the Social Media Manager at Meadows Behavioral Health, you will be responsible for developing and executing a dynamic organic social media strategy that enhances brand awareness, drives patient and referent engagement, and supports our team and business objectives. This role involves strategic planning, content creation, campaign management, and analytics, ensuring our social media platforms are vibrant and reflective of our mission to promote mental wellness. A key part of this role will be working with our facility, clinical, and executive teams to capture the content needed including videos, quotes, and copy review, etc and ensuring it is translated into strong, engaging social content, with primary responsibility for The Meadows main brand, sub-brands, and select executive social media.

* Please note - this is an onsite role, reporting to our corporate offices in North Phoenix, with occasional travel to Wickenburg required. *

Job Functions:

• Strategy Development Formulate and implement comprehensive social media strategies aligned with MBH’s marketing goals, focusing on brand positioning, patient engagement, and lead generation for multiple brands and audiences.
• Content Creation: Oversee the creation of compelling, visually appealing content that resonates with our audience. This includes videos, images, infographics, and posts that highlight our services, patient testimonials, and mental health tips. Manage video creation specifically for social media platforms, ensuring content is timely, engaging, and tailored to each channel.
• Campaign Management: Plan, execute, and monitor targeted social media campaigns. Use insights and analytics to refine campaigns for maximum impact and return on investment (ROI).
• Community Engagement: Foster a supportive online community by actively engaging with followers, responding to comments and messages, and managing customer service interactions on social platforms..
• Analytics & Reporting: Utilize social media analytics tools to track performance metrics and provide regular reports to senior management. Adjust strategies based on data-driven insights to enhance effectiveness.
• Trend Awareness: Stay informed about social media trends, platform updates, and industry news to keep our strategies fresh, relevant, and effective..
• Cross-Functional Collaboration: Work closely with marketing, clinical teams, and administration to ensure cohesive messaging across all platforms and integration with broader marketing efforts. This includes proactive outreach, follow-up, and collaboration with busy clinical teams to secure needed content and ensure deadlines are met.
• Project Management: Lead social media projects with strong follow-through, staying on top of deadlines, tracking progress, and self-motivating to find the best ways to partner with teams across the organization.

Qualifications

Education, Skills and Experience Requirements:

• Bachelor's degree in marketing, communications, digital media or a related field.
• Minimum of 5 years in social media management, with a proven track record in a similar role, preferably in healthcare, wellness, or lifestyle industries.
• Must have experience in managing multiple brands, i.e., portfolio company, agency, etc.
• Proficiency in social media management tools., i.e., HubSpot, Hootsuite, Sprout Social.
• Strong understanding of SEO and SEM principles.
• Excellent creative and copywriting skills.
• Data-driven decision-making capabilities.
• Proficiency in Canva and Adobe Creative Suite or similar tools for content creation.
• Passion for mental health and wellness.
• Creative thinker with a strategic mindset.
• Excellent communication and interpersonal skills.
• Ability to thrive in a fast-paced environment and manage multiple projects effectively.

We are a Drug Free Company.  All positions are designated as “Safety Sensitive” positions and in light of our company mission, the Company does not employ medical marijuana cardholders. Following an offer of employment, and prior to reporting to work, all applicants will be required to submit to and pass a substance abuse screen.

The Meadows is an equal opportunity employer committed to diversity and inclusion in the workplace. Qualified candidates will receive consideration without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status or any other factor protected by applicable federal, state or local laws. The Meadows provides reasonable accommodations to individuals with disabilities and if you need reasonable accommodation during any time of the employment process please reach out