Product Marketing Manager

Who we are

Employment Hero is on a mission to make employment easier and more valuable for everyone. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution.

Since our inception in 2014, we’ve scaled to a $2 billion valuation and gained a presence in 6 countries globally - Australia, New Zealand, Singapore, Malaysia, the UK and Canada. We now service over 300,000 businesses and more than 2 million employees.

The EH Way

At Employment Hero, we’re proud of our unique DNA, which we call The EH Way.

• We are Mission First - everything we do (from what we work on, to how we allocate capital and where we focus) is driven by our Mission
• We are Remote First - we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy
• We are AI First - we are committed to using AI to accelerate our mission; AI is not just a tool, it’s a fundamental part of how we operate, innovate, and scale
• We are Apolitical - we do not take a position on political or social topics, unless it relates to our Mission
• We Live by Our Values - we role model our values 100% of the time
• We Expect High Performance - we set a high standard and we’re not satisfied with being average

This role

We're seeking an exceptional Product Marketing Manager to lead the strategic development, education and execution of the Go-To-Market and Product Marketing plan for our HR and Payroll products and services. The successful candidate will be responsible for partnering with business owners to define winning product propositions that deliver exceptional value for our customers and markets. You'll develop and execute GTM strategies that drive product adoption, utilisation and accelerate revenue growth.

In this role, you’ll collaborate closely with cross-functional teams, including product management, sales, customer experience and marketing to ensure successful go-to-market execution.

This role is the critical stitching between Product and GTM. It will be pivotal in how we align world class, industry defining products with regional markets and target customers.

This role will have a significant impact on the future of Employment Hero at a crucial time as we look to disrupt the way employment is managed across the globe.

Your main responsibilities will be

• Develop compelling product positioning and messaging that resonates with our target audience.
• Create value propositions and messaging that differentiate our products in the market.
• Produce collateral for internal stakeholders, such as 1-pagers, to better enable customer facing teams.
• Conduct in-depth competitive analysis to identify market trends, opportunities, and threats.
• Develop strategies to position our products advantageously against competitors.
• Gather and analyse customer feedback to inform product development and marketing strategies.

Who you are

To thrive at Employment Hero, you’ll need to embody The EH Way - operating with focus, agility, and an obsession with impact. For this role, you’ll also bring

• Bachelor's degree in marketing, business, or a related field.
• 2-3 years of experience in product marketing, preferably in SaaS.
• Excellent written and verbal communication skills.
• Experienced in running customer and market research.
• Strong analytical skills and ability to make data-driven decisions.
• Proven track record of successful product launches and marketing campaigns.
• Experience working in a fast-paced, agile environment.

What we can offer

At Employment Hero, we don’t just talk about a better way to work - we live it. Joining Employment Hero means

• You will work remotely, with the flexibility to own your time and impact
• You will access cutting-edge tools to amplify your work, knowledge and outputs
• You’ll surround yourself with ambitious, outcome-driven colleagues who challenge you to do the best work of your life
• You’ll own ESOP (employee share options) in one of the world’s fastest-growing tech companies
• You’ll also have access to a wide range of benefits that includes - a very generous parental leave policy, subsidised egg freezing (so you can make the choice that’s right for you, on your terms), a WFH office expense budget, and outstanding learning & development opportunities
• Annual Global Gathering - so far we’ve been to Thailand, Vietnam, Bali, Dubai and are excited to meet in Gold Coast in Australia in September 2026

We’re AI-first, so you may meet some of our AI tools early in the process. They help us cut the noise, surface great talent fast and make sure every candidate gets a fair, consistent experience.

At Employment Hero, we are committed to safeguarding the privacy of your application data. To understand how we do so, you can read our Applicant Privacy Policy here employmenthero.com/legals/applicant-policy/

Employment Hero celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.