Digital Advertising Manager

The Role

This is a hands-on, part-time role focused on planning, managing, and improving paid digital advertising campaigns. You will work closely with the Marketing Manager, Social Media Lead, and wider marketing team to ensure paid activity supports wider marketing objectives.

The role covers both Thornton & Lowe group brands and client campaigns, with a clear focus on performance, lead quality, and sensible budget use.

About Thornton & Lowe

Thornton & Lowe is a management consultancy established in 2009, supporting organisations across the public and private sectors. Our work spans bid writing, procurement, marketing, commercial services, and software, with clients across housing, construction, infrastructure, professional services, and the public sector.

We are growing our in-house marketing capability and are looking for a Digital Advertising Manager to take responsibility for paid digital activity across our own brands and selected client accounts.

Key Responsibilities

Paid Advertising Management

• Manage paid digital advertising across Thornton & Lowe brands and client accounts
• Plan and deliver campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms
• Manage budgets and monitor spend to achieve strong return on investment
• Test and improve ads, audiences, and landing pages

Performance & Reporting

• Set up and maintain tracking using Google Tag Manager and GA4
• Monitor performance and make ongoing improvements
• Produce clear, practical performance reports
• Share insights and recommendations with the Marketing Manager and wider team

Collaboration

• Work closely with the Marketing Manager, Social Media Lead, and content team
• Ensure paid advertising aligns with social, SEO, and wider marketing activity
• Support client-facing teams where paid advertising forms part of delivery

Skills & Experience

• 2+ years’ experience managing paid digital advertising campaigns
• Strong working knowledge of Google Ads, Meta Ads, LinkedIn Ads, Google Tag Manager, and GA4
• Experience managing multiple campaigns at once
• Confident working with performance data and budgets
• Able to communicate results clearly and practically
• Ability to showcase some previous results and talk through changes made

What We Offer

• Part-time, flexible role with hybrid working
• £30,000–£40,000 FTE salary, pro rata, plus bonus
• Bolton-based office with a collaborative team environment
• Exposure to a wide range of sectors and clients
• A role with real responsibility and ownership

How to Apply

Apply with your CV and a short overview of your paid advertising experience, including the types of campaigns and platforms you have managed.