Senior Marketing Specialist, Korea

AVEVA is a global leader in industrial software. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals and minerals – safely, efficiently and more sustainably.

We’re the first software business in the world to have our sustainability targets validated by the SBTi, and we’ve been recognized for the transparency and ambition of our commitment to diversity, equity, and inclusion. We’ve also recently been named as one of the world’s most innovative companies.

If you’re a curious and collaborative person who wants to make a big impact through technology, then we want to hear from you! Find out more at AVEVA Careers.

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Job Title: Senior Marketing Specialist 

Principal Accountabilities 

• Marketing Strategy & Planning 

• Develop and execute the local marketing strategy aligned with regional and global priorities, integrating awareness, demand generation, and customer engagement objectives. 

• Analyze market trends, competitors, and customer insights to shape market-specific plans that drive pipeline growth and brand presence. 

• Collaborate with global and regional marketing teams to localize campaigns, messaging, and content for relevance and impact. 

• Demand Generation & New Logo Acquisition 

• Build and execute integrated campaigns targeting new accounts and industries, using digital channels, content syndication, paid and organic media, email, and webinars. 

• Develop and maintain segmented contact databases to ensure precise targeting and personalization. 

• Partner with sales and lead development teams to ensure timely lead follow-up and campaign optimization to maximize ROI. 

• Manage local SEO/SEM and website localization in collaboration with the global web team. 

• Market Awareness & Communications 

• Lead the execution of local brand awareness and communications programs in alignment with global brand, PR, and analyst relations strategies. 

• Drive thought leadership initiatives and amplify global content at the local level to strengthen share of voice and perception in target industries. 

• Develop and oversee local social media and influencer strategies, ensuring brand consistency and governance. 

• Measure awareness performance (e.g., share of voice, reach, engagement) and optimize based on insights. 

• Customer Engagement & Retention 

• Design and implement customer engagement programs to drive upsell, cross-sell, and loyalty across key accounts. 

• Lead personalized Account-Based Marketing (ABM) initiatives targeting C-level executives in strategic accounts. 

• Develop and manage referral and advocacy programs to strengthen brand trust and customer influence. 

• Establish and nurture customer user communities to encourage collaboration and knowledge-sharing. 

• Manage strategic customer communications to ensure consistent messaging and reinforce AVEVA’s value proposition. 

• Events & Local Activation 

• Plan, organize, and promote events — including customer roundtables, webinars, tradeshows, and industry conferences — aligned to local marketing priorities. 

• Support digital and field activation to enhance awareness, demand, and customer engagement. 

• Measurement & Optimization 

• Track and report on marketing performance across awareness, demand, and engagement metrics. 

• Evaluate ROI and continually refine campaigns for improved efficiency and impact. 

• Incorporate market intelligence and performance insights into planning and reporting. 

Important Working Relationships 

• Market Sales and Technical Teams 

• Regional and Global Marketing Teams inclusive of Lead Development Team in market 

• Brand, PR, and Communications 

• Content and Digital Marketing 

• Ecosystem Marketing 

• Portfolio and Industry Marketing 

• Sales and Marketing Operations 

Knowledge, Skills & Experience 

• Experience in B2B marketing, with proven expertise across demand generation, communications, and customer marketing. 

• Understanding of digital marketing channels, analytics, and campaign optimization. 

• Hands-on experience with PR, social media, and thought leadership programs. 

• Ability to execute ABM and customer engagement initiatives. 

• Strategic thinking and project management skills; able to manage multiple initiatives simultaneously. 

• Strong analytical mindset and results orientation. 

• Exceptional written and verbal communication skills, with the ability to tailor messages for diverse audiences. 

• Collaborative and adaptable, thriving in a fast-paced, matrixed environment. 

• Experience working with complex stakeholder groups, including sales, executives, and partners. 

Core Attributes 

• Data-driven marketer, experience in marketing automation and CRM platforms 

• Experience in leveraging AI tools to optimize marketing outcomes, content creation and streamline projects. 

• Customer-obsessed with a focus on delivering measurable business outcomes. 

• Strong collaborator and communicator. 

• Proactive, organized, and detail oriented. 

• Thrives in ambiguity and takes initiative to drive clarity and progress. 

Marketing at AVEVA

At AVEVA Marketing, you’ll be part of a diverse global group of creative, strategic and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement and enablement programs, we are at the very heart of advancing AVEVA’s mission to spark industrial ingenuity and drive responsible use of the world’s resources.

Whether you’re crafting world-class events and experiences or defining the go-to-market strategy for a particular region, industry or solution, you’ll be driving the success of AVEVA and our remarkable community of sellers, partners and customers.

Find out more: https://www.aveva.com/en/about/careers/

AVEVA requires all successful applicants to undergo and pass a comprehensive background check before they start employment.  Background checks will be conducted in accordance with local laws and may, subject to those laws,  include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check.  Certain positions dealing with sensitive and/or third party personal data may involve additional background check criteria.

AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business.
 
Come and join AVEVA to create the transformative technology that enables our customers to engineer a better world.