Brand Manager

Support Category needs with product management and planning:

• Understand category needs and deep dive product opportunities. Independently conduct category market analysis and business case.

• Assist line manager to develop environment control category strategy and range/pricing plan based on in depth understanding of his/her category.

• Execute the tactics in-line with marketing strategy to hit share growth and sales target. 

• Assist line manager to manage the budget and annual planning process.

• Communicate with Group BU team to provide local insight for innovation/portfolio and campaign development.

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  Support communication strategy and lead to a holistic plan with cross-functional integration 

  Support to develop local communication strategy, collaborate with cross functions on campaign execution, brief to creative/messaging, brief/ buy media/social, and support creative production.

  Able to covert category and communication strategy to each function and work closely and productively with outside party like media partner, internal PR, media, insite and sales team to deliver.

  Keep tracking and review effectiveness and efficiency of media/social spending and get insight through campaign execution.

   

  Manage marketing data

  Data source management (of market, product, competition, adverts, sales etc.) 

  Regular contacts to outside suppliers (of creative, media, legal, product, research etc.)

  Spending budget tracking/management through SAP operation

   

  Team collaboration and cooperation.

  Guide X-teams on product communication message delivery. Always starts from products.

  Assist line manager in monitoring brand/ product profitability.

  Assist line manager to achieve monthly and quarterly regular meeting deck.

  Regular 101 catchup with line manager on recent performance and result.

   

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.