Senior Regional Marketing Specialist

• Supports insights gathering on customers and market(s) needs for regional and global teams.
• Understands region business strategy, local market trends, competitive insights, personas and buyer experiences, and supports team in planning and budgeting (10%).
• Supports local-level planning and interlock: brand activation, go-to-market strategies, sales enablement, message development and marketing mix.
• Supports alignment of tactical plans to business goals (15%).
• Supports execution of demand generation program tactics: inbound and outbound marketing, strategic communications, content production, agency management, project management, social marketing, search (SEO/SEM), event marketing, MAP/CRM programs and more (50%).
• Helps with budgeting, measurement, analytics and reporting to ensure visibility to the business impacts resulting from team activity.
• Supports identified opportunities for growth and cost/ROI improvements.
• Supports management of actuals versus budget and KPIs, allocates budgets by program/campaign, and helps proactively diagnose and execute against insights to support pipeline health, conversion rates and overall return on investment (10%).
• Influences business and supports sales objectives through effective communications that rely on cultural and operating norms.
• Collaborate cross-functionally and leverages internal networks to steer successful outcomes for local teams during planning and review periods (5%).
• Operates at a contributor level and participates in success of a high-performing team (5%).
• Contributes to business success by performing other tasks as required (5%).
• Read and follow the Underwriters Laboratories Code of Conduct and follow all physical and digital security practices.

 

• 시장 인사이트 및 전략 지원

  1. 지역 고객 세그먼트, 경쟁사 동향, 구매 여정 분석을 통해 글로벌·지역 전략 및 예산 수립 지원

  2. 데이터 기반 마케팅 방향성 및 캠페인 기획 기여 (SEO·콘텐츠·디지털 채널 포함)

      

• Go-to-Market 및 브랜드 액티베이션

  1. 브랜드 가시성 및 수요 창출을 위한 GTM 전략 수립·조율

  2. 세일즈 enablement 콘텐츠·메시지 개발 및 마케팅 믹스(디지털/이벤트/PR/콘텐츠) 최적화

   

• Demand Generation 및 캠페인·이벤트 운영

  1. MAP/CRM 기반 멀티채널 캠페인(SEO/SEM, Paid Media, 이메일 등) 실행

  2. 리드 생성·육성·전환 지원, 콘텐츠 마케팅 프로그램 운영

  3. 온사이트 이벤트, 플래그십 이벤트, 세미나 등 기획·집행 및 운영 관리

  4. 캠페인 성과 분석 및 KPI·ROI 개선, 예산 관리 및 퍼널 분석 포함

      

• 세일즈 협업 및 기술 활용

  1. 세일즈 조직과 SLA·리드 기준 정의, 캠페인 리뷰 프로세스 운영

  2. 글로벌·리전 팀과 협업하여 성과 극대화

  3. Marketo, Salesforce, Workfront등 플랫폼 활용 및 외부 에이전시 관리

MINIMUM KNOWLEDGE PREFERRED

• Generally, 10 years or more of related experience or demonstrated competency.

MINIMUM SKILLS PREFERRED

• Customer focus.
• Adaptable/flexible to changes.
• Proficient communicator.
• Strong collaboration skills.
• Able to lead and support project execution.
• Proficient business acumen.
• Understands and supports strategy.
• Basic negotiation skills.
• Team mindset.
• Supports budget management.
• Basic analytical skills.
• Supports sales enablement best practices.
• Supports process improvement.

MINIMUM ABILITIES PREFERRED

• Solid understanding of demand generation concepts, MAP/CRM tools, competitive insights-gathering, planning tools and budgeting processes.
• Understands key aspects of the marketing mix, i.e., pricing, product, promotion and positioning, and experience activating promotions and leveraging tools across variety of promotional channels.
• Skilled in Microsoft Office and/or experience using a wide array of communications tools.

 

 

• 필수 자격요건

1. 학력: 마케팅, 커뮤니케이션, 브랜딩 전공의 학사 또는 석사 학위

2. 경력: B2B 다국적 기업에서 마케팅·커뮤니케이션·브랜딩 관련 경력 10년 이상
    산업경험: B2B 산업(제품 또는 서비스) 경력

3. 경력 연차: 관련 분야 10년 이상 또는 이에 준하는 역량 보유

4. 언어: 영어 (Native) / 한국어 커뮤니케이션 능력 (Writing Skill 상급) 

    

• 역량 및 태도:

1. 고객 중심 사고, 변화에 대한 유연성, 명확한 커뮤니케이션 및 협업 능력

2. 프로젝트 관리·실행 역량과 비즈니스 감각, 팀 지향적 마인드

3. Demand Generation, MAP/CRM, 경쟁 분석, 예산·기획 프로세스 이해

4. 마케팅 믹스(가격·제품·프로모션·포지셔닝) 및 다양한 채널 활용 경험

5. Microsoft Office 및 커뮤니케이션 툴 숙련, 마케팅 플랫폼 활용 능력

A global leader in applied safety science, UL Solutions (NYSE: ULS) transforms safety, security and sustainability challenges into opportunities for customers in more than 110 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers’ product innovation and business growth. The UL Mark serves as a recognized symbol of trust in our customers’ products and reflects an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage.