Performance Marketing Specialist

We are looking for a Performance Marketing Specialist to support a performance-driven digital marketing project focused on scalable growth and measurable business results. The role is suited for a specialist who can take ownership of paid media activities and collaborate with cross-functional teams involved in the project.

You will be responsible for planning, executing, optimizing, and scaling paid advertising campaigns across multiple platforms, with a strong focus on data, performance metrics, and continuous optimization.

Key Responsibilities:

• Plan, manage, and optimize paid advertising campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads (Facebook/Instagram), Reddit Ads, and YouTube

• Monitor daily campaign performance, identifying trends and optimization opportunities

• Optimize budgets, bidding strategies, audiences, and creatives to maximize ROAS while meeting CPA targets

• Run A/B tests on ads, audiences, and landing pages to improve campaign efficiency

• Build and maintain performance dashboards using Looker Studio or Google Sheets

• Prepare weekly and monthly performance reports and communicate insights to stakeholders

• Analyze campaign performance against key KPIs, including CTR, conversion rate, ROAS, and CAC

• Ensure accurate tracking and reporting of leads generated through paid campaigns

• Align paid media performance with sales and revenue objectives in collaboration with relevant teams

• Support LinkedIn paid activities by boosting posts, managing campaign timelines, and optimizing post performance

• Coordinate with content teams to ensure paid campaigns align with content strategy

Requirements:

• Minimum 2+ years of hands-on experience in performance marketing or paid media

• Active Google Ads certification (Search, Display, or Shopping)

• Active LinkedIn Ads certification

• Strong practical knowledge of Google Ads, Microsoft Ads, Meta Ads Manager, and similar advertising platforms

• Solid understanding of campaign structures, audience targeting, bidding strategies, and creative optimization

• Proven ability to analyze performance data and make data-driven optimization decisions

Nice to Have:

• Certifications in Microsoft Ads, Meta Blueprint, or YouTube Ads

• Experience with Looker Studio (Google Data Studio)

• Advanced knowledge of Google Analytics 4 (GA4) and conversion tracking

• Familiarity with CRM systems and lead pipeline reporting

• Familiarity with marketing automation platforms

• Experience managing large advertising budgets ($50K+ monthly spend)

• Knowledge of A/B testing methodologies, CRO principles, and attribution models

• Background in e-commerce or B2B lead generation

What We Offer:

• Remote work model

• Participation in a performance-focused digital marketing project

• Responsibility and ownership over paid media execution and optimization

• Collaboration with experienced stakeholders across marketing, content, and sales

• Access to professional performance marketing tools and advertising platforms

• Environment focused on data-driven decision-making and continuous optimization

If you are a Performance Marketing Specialist interested in working remotely on a data-driven marketing project and taking ownership of campaign performance, we encourage you to apply.