Brand Manager – Media & Local Store Marketing

Description

Job Title: Brand Manager – Media & Local Store Marketing

Location: Corporate 

Department: Marketing

FLSA Status: Exempt

Reports To: Director, Digital Marketing

About Us: Since 1969, Long John Silver's has been dedicated to a single mission: to create treasured moments through high-quality food and bell-ringing service. Guided by our vision to be the world’s favorite seafood restaurant, we empower our people to bring this to life every day through our shared PIRATE values: People First, Integrity, Recognition, Accountability, Teamwork, and Excellence. 

POSITION SUMMARY
The Brand Manager, Media & Local Store Marketing is responsible for leading the planning, execution, and optimization of Long John Silver’s national and local media investments. This role serves as the primary liaison between the brand, media agency, and franchise partners to ensure media dollars are deployed effectively, efficiently, and in alignment with brand strategy and business objectives. This position combines strategic media planning, financial stewardship, and franchise partnership to help drive traffic, support restaurant performance, and strengthen brand presence across markets. 

ESSENTIAL FUNCTIONS: 

Media Strategy & Agency Management

· Serve as the day-to-day lead for the media agency relationship, ensuring strong partnership, accountability, and performance. 

· Collaborate with the media agency to develop and execute best-in-class national and local media plans across channels including linear TV, CTV, radio, out-of-home, digital, paid social, print, and emerging platforms. 

· Support annual media planning, investment strategy development, and in-flight optimization discussions. 

· Ensure media plans align with brand priorities, promotional calendars, and key business initiatives.

Budget Management & Financial Oversight

· Manage national and local media budgets, including forecasting, pacing, and reconciliation.

· Track store openings and closings and adjust media budgets and market allocations accordingly.

· Track, review, and process media invoices in partnership with finance to ensure accuracy and timely payment.

· Maintain visibility into planned versus actual spend and support end-of-period budget reporting.

Local Store Marketing & Franchise Support

· Serve as a consultative partner to franchisees, providing guidance on local marketing plans, media execution, and best practices.

· Support franchise participation in national and regional media programs. - Develop and maintain local store marketing calendars, tools, and resources. - Plan, manage, and evaluate print coupon drops, including targeting, timing, and coordination with promotional strategies.

Performance Tracking & Optimization

· Monitor and analyze media performance metrics, including reach, frequency, CPMs, and available ROI indicators. 

· Partner with the media agency and internal teams to identify optimization opportunities.

· Translate performance insights into actionable recommendations to improve media effectiveness.

Cross-Functional Collaboration

· Partner closely with brand marketing, digital, operations, and finance teams to ensure seamless campaign execution. 

· Coordinate media timing and support for new product launches, limited time offers, and seasonal promotions. 

· Support internal communication and alignment related to media plans and calendars.

EDUCATION AND EXPERIENCE:

· Bachelor’s degree in marketing, Business, or a related field. 

· 3–5+ years of experience in media planning, brand management, or local store marketing; QSR, franchised, or multi-unit retail experience preferred. 

· Proven experience managing media agencies and multi-channel media budgets. 

· Strong financial acumen with attention to detail and accuracy. 

· Experience working with franchisees or field teams strongly preferred. 

· Strong analytical, organizational, and project management skills. 

· Excellent written and verbal communication skills. 

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice.

PHYSICAL DEMANDS/WORK ENVIRONMENT 

Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards. Must have the ability to lift and carry small parcels, packages, supplies, or vending items, walk short distances, drive a vehicle to deliver and pick up materials.

Our guests enjoy a treasured experience, why shouldn’t you? That’s why we are proud to offer:

o Competitive salary + bonus potential

o 401(k) plan with 100% vesting

o Company 401(k) matching contributions (100% of first 3% contribution matched, then 50% if you contribute 4%-5%)

o Employee Assistance Program (EAP) 

o Tuition assistance 

o Medical, prescription, dental & vision insurance, HSA available

o Paid Time Off (PTO) & paid holidays 

o Life insurance

o Short and long-term disability insurance

Core Values 

People First We prioritize our people, both our crew members and our guests—by fostering a supportive environment where everyone is valued, respected, and empowered.

Integrity

We uphold the highest standards of honesty and transparency in all we do, ensuring that every action reflects our commitment to integrity.

Recognition

We celebrate and acknowledge the hard work and achievements of our crew, recognizing that their contributions are key to our success.

Accountability

We take ownership of our actions and decisions, ensuring that we are responsible and reliable in delivering on our commitments.

Teamwork

We believe in the power of collaboration, working together as a team to achieve our goals and deliver the best experiences for our guests.

Excellence

We strive for excellence in everything we do, consistently aiming to exceed expectations and deliver the highest quality in our products and services.

EEO & ADA Statement

Long John Silver’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Long John Silver’s will reasonably accommodate qualified individuals with a disability so that they can perform the essential functions of a job unless doing so creates an undue hardship to the business. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Requirements