Digital Content Marketing Coordinator

Job Details

Job Location: 57 INTERLAKEN RD - STOCKBRIDGE, MA 01262Position Type: Full TimeSalary Range: $52,000.00 - $52,700.00 Salary/yearJob Shift: Day

Digital Content Marketing Coordinator

The Marketing department at Kripalu is seeking a proactive and creative Digital Content Marketing Coordinator to support our fast-paced marketing team. This person should have professional short form writing and editing experience, have a passion for good email marketing, an interest in data analysis, and is looking to grow their marketing career. You will work closely with marketing managers and specialists to support daily marketing operations, build and edit digital content, and ensure the smooth execution of email campaigns and team workflows. The ideal candidate is a collaborative self-starter with a desire to grow as a marketer.

This is a full-time, hybrid role with the expectation of being on site at Kripalu at least once a month. This person reports to the Senior Marketing Manager for Kripalu Experiences.

Key Responsibilities

Email Marketing

· Own the creation and execution of Kripalu marketing emails – including writing copy, building layouts, testing, sending, and reporting via the Hubspot platform.

· Transform long-form content into concise, compelling email headlines, summaries, and subject lines while adhering to email best practices and maintaining brand voice and messaging. · Stay up to date on email trends to help maintain the quality and high performance of Kripalu’s emails. · Pull and help analyze email performance data to support ongoing optimization and assist managers in preparing monthly analytics reports.

Website Support

· Manage website update requests from internal stakeholders, ensuring tasks are completed accurately and in a timely manner.

· Edit existing website pages and assist in creating new pages as needed.

Cross-Channel Team Support

· Support marketing manager in multi-channel campaign execution.

· Contribute to email calendar management and project coordination to keep campaigns on track.

· Help manage the marketing inbox and other administrative department tasks as needed.

Qualifications

Skills & Qualifications

Required Skills

· Excellent writing and editing abilities, with strong attention to detail.

· Proven ability to adapt content—turning long articles into concise, engaging email copy and subject lines.

· Experience building emails in HubSpot, Mailchimp, Marketing Cloud, or similar platform.

· Experience working in Microsoft Office.

· Basic photo editing skills in Canva, Photoshop, or similar platform.

· Strong eye for details, layout, imagery, and overall content presentation.

· Able to work autonomously to manage multiple priorities and meet deadlines.

· Good communication skills.

Minimal Qualifications · Bachelor’s degree in a relevant field (or an associate's degree and 3 years of marketing experience).

· At least 2 years of experience in marketing, digital media, or advertising.

· At least 1 year of professional short form writing experience (emails, social posts, copywriting, etc.) with the ability to provide samples.

Preferred Qualifications

· Connection to Kripalu’s mission and an interest in yoga, wellness, or similar field.

 

Reports to: Senior Marketing Manager, Kripalu Experiences

 

Why Join Our Team

You’ll be part of a supportive and collaborative team that values creativity, initiative, and innovation. This position offers hands-on experience across multiple marketing channels and the opportunity to expand your skills in a dynamic environment.

Benefits

· Health, Dental, and Vision Insurance

· Vacation, Sick, & Personal Time, Paid Holidays

· 403b Retirement Plan

· Flexible Spending and Dependent Care Accounts

· Company Paid Short- and Long-Term Disability

· Company Paid $50,000 Life Insurance Policy

· Free Meals in the Kripalu Dining Hall

· Discounted Purchases in the Kripalu Shop and for Healing Arts Services

· Access to yoga classes, grounds, and the opportunity to participate in Kripalu Programs