ABM Content Strategist

ABM Content Strategist

About the role: 

You’ll be the creative force behind our ABM motion, owning the narrative that reaches executive buyers in priority industries and moves them from curiosity to conviction. You’ll translate market insight into stories that cut through noise, earn attention, and set the agenda for how we show up.

This role owns the content lifecycle: define the narrative, build cornerstone pieces that anchor our point of view, expand them into mid-journey education and sales enablement, and translate them into conversion moments across campaigns. You’ll set a cadence that blends evergreen hubs with timely plays to consistently move target accounts forward.

You’ll bring editorial rigor and a builder’s mindset, balancing craft with speed. If you love turning complex capabilities into simple, resonant messages, and you thrive when your work is judged by outcomes, not output, this is where your storytelling becomes commercial impact.

What you’ll do:

• Set the ABM content strategy by defining vertical themes, building the editorial calendar, and prioritizing assets for target-account plays.
  
  

• Create cornerstone content by producing research-backed narratives and flagship pieces that anchor our point of view for key personas.
  
  

• Build conversion-ready assets by translating core ideas into landing pages, emails, ads, and nurture sequences that drive meetings and pipeline.
  
  

• Develop event content by crafting webinar concepts, speaker materials, and field assets for tradeshows with clear pre, during, and post motions.
  
  

• Own vertical content hubs by structuring per-vertical hubs and keeping them updated with fresh, relevant content.
  
  

• Spin out channel derivatives by packaging concise snippets for paid, email, outbound, social, and executive voices.
  
  

• Maintain quality and governance by upholding style guides, messaging guardrails, reviews, and version control.
  
  

• Measure and optimize by tracking engagement, contribution to pipeline, and meeting rate, then turning learnings into repeatable playbooks.

You’ll thrive if you

• Have 3 to 5 years in B2B content/product marketing with a portfolio of both long-form (whitepapers, guides, research) and short-form (ads, emails, social, landing copy) assets.
  
  

• Bring a distinctive point of view and human authenticity in a world of AI-generated noise, crafting original, insight-led narratives that feel real, not generic.
  
  

• Are fluent with CMS and content workflows, along with MAP and CRM basics (HubSpot/MailChimp/Webflow preferred).
  
  

• Can juggle multiple verticals/projects and deadlines with strong self-editing and editorial discipline.
  
  

• Have prior experience in supporting webinars and tradeshows, including audience-build assets, run-of-show materials, and post-event follow-ups.
  
  

• Create systems for scale with repeatable, modular content, reusable components, and lightweight governance to keep quality high as volume grows.
  
  

• Use AI tools confidently for research synthesis, outlining, first drafts, variant generation, and QA while maintaining brand voice and factual accuracy.