Digital Marketing Specialist

Description

The Digital Marketing Specialist is responsible for executing creative marketing initiatives by producing content, copy, and digital assets that support campaigns, brand presence, and customer engagement.

Requirements

• Create marketing copy for ads, emails, blogs, landing pages, and social media
• Design digital assets including graphics, visuals, and basic video content
• Maintain brand consistency across all marketing materials
• Support SEO and content marketing initiatives
• Collaborate with Marketing Analyst and Marketing Manager to optimize creative based on performance data
• Assist with product launches and promotional campaigns

Education and Experience:

• Strong creative writing and copywriting skills
• Proficiency in design tools (Adobe Creative Suite, Canva, or similar)
• Understanding of digital marketing channels and best practices
• Ability to manage multiple projects and deadlines
• Strong collaboration and communication skills
• Bachelor’s degree in Marketing, Communications, Design, or related field
• 2–4 years of experience in digital marketing or content creation
• Portfolio demonstrating creative and digital marketing work preferred

Key Performance Indicators (KPIS's):

• Content engagement metrics (CTR, time on page, social engagement)
• Campaign execution timeliness and quality
• Consistency in brand messaging and visual standards
• Improvement in lead generation or conversion rates tied to content
• Stakeholder feedback on creative effectiveness