Marketing Analyst

Description

The Marketing Analyst is responsible for collecting, analyzing, and interpreting marketing data to drive strategic decision-making. This role focuses heavily on performance measurement, reporting, and insights across all digital marketing channels to optimize ROI and growth.

Requirements

• Collect and analyze data from SEO, paid advertising, email campaigns, website analytics, CRM platforms, and sales channels.
• Develop and maintain dashboards and recurring performance reports
• Track and evaluate KPIs including traffic, conversion rates, CTR, engagement, and ROI
• Identify trends, performance gaps, and growth opportunities
• Provide actionable insights and recommendations to marketing leadership
• Support forecasting, goal setting, and campaign evaluation
• Collaborate with Digital Marketing Specialist, Marketing Manager, and Development teams to optimize campaigns and website marketing performance.

Education and Experience:

• Bachelor’s degree in Marketing, Analytics, Business, Statistics, or related field
• 3+ years of experience in marketing analytics or performance analysis
• Experience with SEO, digital advertising, and attribution modeling preferred
• Strong analytical and quantitative skills
• Advanced knowledge of Google Analytics, Google Search Console, Semrush, and ad platforms
• Experience with dashboards, data visualization, and reporting tools
• Ability to translate data into clear insights and recommendations
• Strong attention to detail and data accuracy
• Excellent communication and presentation skills

Key Performance Indicators (KPI's):

• Accuracy and timeliness of reports and dashboards
• Improvement in campaign ROI and conversion metrics
• Identification and implementation of data-driven optimizations
• Stakeholder satisfaction with insights and recommendations
• Contribution to achieving overall marketing performance goals