Product Marketing Manager

About Vcheck

Vcheck is a human-led, technology-enabled due diligence background check firm, annually conducting over 18,000 international investigations. We specialize in risk-based assessments for lending, investments, KYC, vendor onboarding, M&A, IPOs, executive placements, and overall third-party portfolio risk. Our hybrid approach delivers the financial and reputational intelligence needed for confident decision-making. 

Founded in 2012 and based in New York City, Vcheck has experienced rapid growth, industry recognition, and five consecutive appearances on the Inc. 5000 list. 

About the role

As Product Marketing Manager, you will be the engine driving Vcheck’s market growth. You aren't just managing a brand; you are building the machine that connects our investigative platform to the world's most sophisticated Private Equity, VC, and Legal firms. We are looking for a scrappy, high-output strategist who can pivot from 30,000-foot positioning to the tactical execution of a multi-channel campaign in the same afternoon.

In this role, you will own the "how" and the "why" of our market presence. You’ll be responsible for taking complex, high-stakes investigative services and turning them into a narrative that wins. You are a product marketing generalist who is comfortable operating without a massive agency at your back—someone who can build the deck, write the copy, analyze the data, and lead the launch.

What you'll be doing

• Agile GTM Execution: Own the full-funnel launch of new services and features. You’ll define the strategy, but you’ll also build the assets, set up the campaigns, and ensure Sales is armed to win on day one.
• Content & Narrative Creation: You are our lead storyteller. You will produce high-conversion content—from ROI-driven white papers to sleek sales decks—that makes our investigative capabilities accessible to C-suite buyers.
• Sales "Strike Team" Support: Act as the dedicated partner to the revenue team. You’ll build the battle cards and pitch scripts that help our team win against competitors in high-stakes, multi-stakeholder deals.
• Persona Mastery: Become the "voice of the buyer." You’ll dive deep into the worlds of PE and VC to understand what keeps them up at night, using those insights to refine our messaging and influence the product roadmap.
• Hands-On Demand Gen: Partner with Sales to experiment with targeted outreach, webinars, and digital campaigns. You’ll use a data-driven approach to see what’s working and double down on the high-growth channels.
• Market Intelligence: Be the eyes and ears of the industry. You’ll monitor competitors and regulatory shifts (KYC, AML, etc.) to ensure Vcheck is always two steps ahead in the market.

About you

Key requirements:

We're looking for someone who is passionate about joining a diverse team and is driven to achieve results through ownership, process optimization, and upstanding character. If this describes you, we encourage you to apply, even if you don't meet every requirement listed.

• 5+ years of experience in Product Marketing or a dual Product/Growth Marketing role, ideally in B2B SaaS, Fintech, or Risk/Legal Tech.
• Bachelor’s degree in Marketing, Business, or a related field.
• High-Velocity Builder: Proven track record of launching products and managing GTM lifecycles in fast-paced, high-growth environments.
• Persuasive Storytelling: Exceptional writing and design sensibilities; you can translate technical investigative work into ROI-driven value propositions.
• Resourceful & Scrappy: You know how to get things done with the tools at hand and can navigate ambiguity to find the best path forward.
• Technical Curiosity: You enjoy learning the "how" behind our investigative services to better explain the "why" to our clients.
• Analytical Edge: You are comfortable with data—tracking MQLs, conversion rates, and pipeline impact to prove the value of your work.
• Cross-Functional Influence: Ability to work seamlessly with Product, Sales, and Leadership to align everyone around the marketing mission.

Preferred qualifications

• Direct experience or deep interest in the Private Equity or Venture Capital due diligence process.
• Familiarity with the modern marketing stack (e.g., HubSpot, Salesforce, LinkedIn Campaign Manager).
• Knowledge of compliance and regulatory landscapes.

Physical requirements:

The ideal candidate must be able to complete all physical requirements of the job with or without a reasonable accommodation:

• While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, and use hands and fingers to operate a computer, telephone, and keyboard. 
• Specific vision abilities required by this job include close vision requirements due to computer work.  

Why us?

You will be joining a cutting-edge company, where you will tackle complex challenges and work with the very best in the industry. In addition, we offer:

• Competitive compensation package, including equity
• Comprehensive benefits, including medical, dental, & vision insurance coverage for you & your loved ones
• 401k plan with a 4% employer match 
• Flexible vacation policy, encouraging you to take the time you need
• Annual wellness allowance to support your health and well-being 
• Quarterly team events to keep us connected in a hybrid environment 
• Play a vital role in shaping our company's future 
• A fun and collaborative work environment where you'll be supported by a team of dedicated and collaborative colleagues 

Please be aware that Vcheck uses AI-powered note-taking, interview recording, and transcription tools to ensure accuracy and efficiency during our talent acquisition processes. By participating in the application and interview stages, you acknowledge and consent to the use of these technologies.

Vcheck is proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, veteran status, or any other factor protected by applicable law. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, transfer, leave of absence, compensation, benefits, and training.

Vcheck expressly prohibits discrimination and harassment of any kind based on race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

No matter what background you bring with you, if you are committed to excellence and good at what you do, we welcome you to apply to join us and encourage you to come as you are.