Senior SEO Specialist

Job Title: Senior SEO Specialist

Location: Onsite – Gulberg, Lahore

Work Hours: 02:00 PM – 11:00 PM PKT (Full-time)

Reports To: Head of Digital Marketing

About the Company

Hazen Technologies Inc. is a U.S.-focused software consulting and BPO services company, delivering high-quality technology, digital marketing, and specialized services to clients across the United States. We partner with growth-driven organizations, including U.S. law firms, to build strong digital presence and measurable business outcomes.

Role Overview

This role owns SEO end-to-end—from strategy and execution to client communication and performance presentations. The ideal candidate can confidently explain SEO results, defend strategy with data, and act as a trusted advisor to U.S. legal clients.

Key Responsibilities

• Lead SEO strategy and execution for U.S. law firms (PI, family law, criminal defense, corporate law).
• Manage client communication, including regular performance reviews, insights, and recommendations.
• Present SEO performance using a clear, data-driven approach, translating metrics into business impact (leads, consultations, ROI).
• Drive local SEO initiatives, including Google Business Profile optimization and Map Pack rankings.
• Improve rankings for competitive high-intent legal keywords.
• Oversee on-page, technical SEO, and schema implementation.
• Guide content optimization aligned with E-E-A-T standards.
• Plan and execute ethical link-building and authority growth.
• Collaborate with content, development, and U.S. stakeholders to meet client goals.

• Track and report performance using GA4, GSC, Ahrefs, SEMrush.

Requirements

• 5+ years of SEO experience, with proven success in U.S. law firm SEO.
• Strong experience in local SEO, practice-area rankings, and lead generation.
• Excellent client communication and presentation skills.
• Advanced hands-on experience with GA4, GSC, Ahrefs, SEMrush, Screaming Frog.
• Ability to manage multiple clients, priorities, and expectations independently.

Nice to Have

• Experience handling multi-location law firm clients.
• Familiarity with call tracking, form tracking, and legal CRM tools.
• Understanding of conversion rate optimization (CRO) for legal websites.
• Experience mentoring junior SEO resources.

Success Metrics

• Top-3 rankings for target legal keywords.
• Growth in qualified organic leads and consultation requests.
• Improved local visibility and Map Pack performance.
• High client satisfaction and retention through transparent reporting and results.