Marketing Specialist

Company Description

Role Purpose

The Marketing Specialist will provide essential operational and administrative support across the marketing function. This role ensures smooth delivery of campaigns, publications, CRM management, and events, while enabling the Marketing Coordinator to focus on strategic priorities, key client activity, and senior stakeholder engagement.

This is an excellent opportunity for someone who is highly organised, proactive, and interested in developing their marketing experience within a professional services environment.

Job Description

Key Responsibilities

1. 1. CRM Management & Data Accuracy
2. 2. Marketing Operations & Campaign Support
3. 4. General Marketing Administration

• Manage and refresh targeted distribution lists for marketing campaigns.
• Partner with Executive Assistants (EAs) to verify and update CRM information regularly.
• Support basic reporting or dashboard updates to track marketing activity and engagement.
• Coordinate workflows with the central graphics and marketing teams to support the production of client materials and publications.
• Manage the administrative elements required to publish and launch marketing collateral.
• Track timelines, approvals, and inputs across stakeholders to ensure smooth campaign delivery.
• Assist with coordination of email marketing, social media scheduling, and internal communications as needed.

3. Events Coordination

• Provide administrative support for internal and external events (e.g., client events, roundtables, sector sessions).
• Manage logistics including invitations, attendee lists, materials preparation, and follow-up actions.
• Liaise with external vendors where required and ensure event documentation is organised and up to date.
• Maintain shared marketing folders, mailbox, and planning documents.
• Support the preparation of marketing presentations, credentials, and pitch materials.
• Assist with tracking progress against marketing plans and ensuring effective communication across teams.

Qualifications

Experience & Skills

Essential:

• Strong organisational skills and high attention to detail
• Proactive, can-do attitude with willingness to learn
• Good written and verbal communication skills
• Ability to manage multiple tasks and deadlines
• Competent with Microsoft Office (Outlook, Excel, PowerPoint)

Desirable:

• Experience using a CRM system (e.g., Salesforce, HubSpot, MS Dynamics)
• Prior internship or experience in marketing, events, communications, or professional services
• Familiarity with social media or email marketing tools

Personal Attributes

• Reliable, collaborative, and service-oriented
• Comfortable working with colleagues at all levels
• Curious about marketing and keen to grow their skillset
• Positive attitude and strong sense of ownership for tasks
• Thrives in a fast-paced, professional environment

Additional Information

Additional Information

As an equal opportunities employer, Roland Berger is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join Roland Berger.

If you have any questions please contact the hiring team at recruitment@rolandberger.com

Roland Berger is handling this recruitment directly and is not working with external agencies for this role. Please submit your application directly via this vacancy only.