Brand Manager, Fanta

Location(S):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

January 2, 2026

Shift:

Job Description Summary:

At The Coca-Cola Company, we exist to refresh the world and inspire moments of optimism and happiness through beloved brands, crafted sustainably for a better shared future. Working here means more than a job—it’s an opportunity to create a positive and meaningful impact.

As part of our North America Operating Unit (NAOU), you'll join a Marketing Team dedicated to growing and nurturing our brands by deeply connecting with consumers locally while scaling strategies globally.

What You'll Do for Us

As a Brand Manager for Fanta, you'll lead the charge in elevating brand growth and presence. Key responsibilities include:

• Align Strategy: Develop local brand strategies that align with broader company goals, driving profitable growth and managing Fanta’s P&L.
• Plan for Growth: Partner with NAOU category teams to create mid-term (2-3 years) growth strategies and annual brand plans leveraging local insights and consumer positioning.
• Collaborate Across Brands: Coordinate with other brand managers and teams to identify synergies across brands, ensuring consistent strategies and executions.
• Leverage Data: Analyze brand and program performance using KPIs; turn insights into actionable plans that contribute to business success.
• Integrate Technology: Use data, insights, and technology, including AI, to optimize processes, measure impact, and improve efficiency.
• Execute Flawlessly: Manage budgets and timelines, hitting milestones on time and on budget while ensuring program excellence.
• Inspire Stakeholders: Present the brand’s growth potential and strategy to bottlers, customers, and key stakeholders to drive commercial acceleration in priority markets and channels.
• Amplify Brand Impact: Collaborate with bottling partners to deliver high-quality implementation and amplification of brand programs to engage consumers and shoppers.
• Build Partnerships: Cultivate powerful internal and external partnerships to boost brand market share and drive operational efficiency.
• Drive Excellence: Oversee financial, operational, and partner routines to ensure seamless brand management.

Qualifications & Requirements

Education: Bachelor’s Degree in Marketing, Communications, Business Strategy, or a related field.

Experience: 3+ years in brand management, marketing, or a similar role.

Skills & Expertise:

• Proficient in utilizing Nielsen/IRI data to craft actionable strategies from insights.
• Deep knowledge of marketing concepts like brand positioning, competitive analysis, consumer segmentation, and strategy development.
• Proven ability to work effectively with agencies and cross-functional teams.
• Consumer-first approach to developing long-term profitability and brand growth.
• Experience leveraging AI and technology to optimize workflows and enhance effectiveness.
• Strong creative and analytical evaluation skills for assessing strategy execution and consumer impact.
• Solid understanding of customer marketing strategies and market dynamics.
• Competence in project management, business operations, and presenting to senior leadership.
• Experience working in collaborative, cross-functional, and global contexts.
• Highly organized with exceptional analytical and problem-solving abilities.
• Thrives in fast-paced, diverse environments.
• What We Can Offer You
• Experience leveraging AI and technology to optimize workflows and enhance effectiveness.
• Strong creative and analytical evaluation skills for assessing strategy execution and consumer impact.
• Solid understanding of customer marketing strategies and market dynamics.
• Competence in project management, business operations, and presenting to senior leadership.
• Experience working in collaborative, cross-functional, and global contexts.
• Highly organized with exceptional analytical and problem-solving abilities.
• Thrives in fast-paced, diverse environments.
• What We Can Offer You

Personal Attributes:

• Iconic & Innovative Brands: Work with a portfolio of over 250 products, including some of the world’s most beloved names.
• Diverse Customers: Engage with a broad and dynamic network of customers daily.
• Growth Opportunities: Collaborate with global teams and expand your leadership skills through transformational projects.
• Culture of Innovation: Be part of Coca-Cola’s evolving vision, helping shape the future and making a global impact.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Analytical Thinking, Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Collaboration, Competitive Assessments, Consumer Segmentation, Creative Brief Development, Creative Process, Data Insights, Data Interpretations, Digital Media Strategy, Emerging Technology Trends and Practice, Group Problem Solving, Leadership, Marketing, Marketing Concepts, Marketing in a Digital World, Marketing Strategies, Media Planning, Nielsen Data, Project Management, Quantitative Research, Social Media Strategies {+ 1 more}

Pay Range:

$99,400 - $129,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose And Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.