Senior Marketing Specialist, Japan

AVEVA is creating software trusted by over 90% of leading industrial companies.

• Job Title: Senior Marketing Specialist

Location: Tokyo, Japan

Employment Type: fulltime

We are hiring for two related Senior Marketing Specialist roles in Japan. Candidates will be considered for either or both roles based on skills, experience, and interest:

Senior Marketing Specialist, Japan

Senior Partner Marketing Specialist, Japan

About The Roles

Across both positions, you will help shape AVEVA’s market presence and drive measurable growth in Japan. You will plan and execute integrated marketing programs spanning brand, demand generation, and community/partner engagement, working closely with sales, partners, and regional/global marketing teams.

Role 1: Senior Marketing Specialist, Japan

• Develop and execute Japan’s integrated marketing plan aligned with global and regional priorities.
• Localize messaging and campaigns for the Japan market.
• Run digital and integrated campaigns (paid media, webinars, content syndication, events) to generate and accelerate pipeline.
• Partner with sales and SDR/BDR teams to improve lead follow-up and conversion.
• Drive brand awareness, PR, and thought leadership; amplify global content locally.
• Manage ABM programs, customer advocacy, and local user/developer community activities.
• Track KPIs and optimize programs based on performance data and market insights.
• Role 2: Senior Partner Marketing Specialist, Japan
• Partner with sales and SDR/BDR teams to improve lead follow-up and conversion.
• Drive brand awareness, PR, and thought leadership; amplify global content locally.
• Manage ABM programs, customer advocacy, and local user/developer community activities.
• Track KPIs and optimize programs based on performance data and market insights.
• Role 2: Senior Partner Marketing Specialist, Japan
• Build and execute a partner marketing strategy for Japan, aligned with channel and industry priorities (e.g., manufacturing, automotive, high-tech).
• Design partner-led campaigns that create pipeline, acquire new customers, and grow AVEVA’s brand.
• Manage MDF (Marketing Development Funds): evaluate joint plans, track spend, and drive ROI.
• Localize and adapt global partner programs, blending digital and in-person tactics.
• Enable partner success by sharing best practices and advising on marketing approaches.
• Grow and nurture partner and developer communities with localized content and experiences.
• Measure partner marketing performance and continuously refine activities.

What we’re looking for (both roles)

• B2B marketing experience in technology or industrial sectors.
• Strong background in demand generation and campaign execution; data-driven mindset.
• Solid understanding of digital marketing and analytics (incl. SEO/SEM).
• Experience with marketing automation and CRM.
• Experience using AI tools for marketing and content.
• Excellent communication and stakeholder management skills.
• Fluent in Japanese and English (written and spoken).
• Direct Marketing: field marketing, ABM, customer campaigns, events.
• B2B marketing experience in technology or industrial sectors.
• Strong background in demand generation and campaign execution; data-driven mindset.
• Solid understanding of digital marketing and analytics (incl. SEO/SEM).
• Experience with marketing automation and CRM.
• Experience using AI tools for marketing and content.
• Excellent communication and stakeholder management skills.
• Fluent in Japanese and English (written and spoken).
• Direct Marketing: field marketing, ABM, customer campaigns, events.

Role Emphasis:

• Partner Marketing: partner/channel marketing, co-marketing, MDF and partner programs.
• Results-focused, analytical, and comfortable owning measurable targets.
• Customer- and/or partner-centric, with a passion for impactful marketing.
• Proactive, organized, and able to manage multiple projects in a matrixed environment.
• Partner Marketing: partner/channel marketing, co-marketing, MDF and partner programs.
• Results-focused, analytical, and comfortable owning measurable targets.
• Customer- and/or partner-centric, with a passion for impactful marketing.
• Proactive, organized, and able to manage multiple projects in a matrixed environment.

Who You Are:

If you share our ambition to drive growth in Japan—either through direct marketing, partner ecosystems, or both—we’d love to hear from you.

Find out more: https://www.aveva.com/en/about/careers/

Japan Benefits Include:

Flex working hour system, starting from total 22 days annual leaves, parental leave, additional leaves, Relo Club employee benefits, well-being support, life insurance, pension, company’s gift, education support.

It’s possible we’re hiring for this position in multiple countries, in which case the above benefits apply to the primary location. Specific benefits vary by country, but our packages are similarly comprehensive.

Find out more: aveva.com/en/about/careers/benefits/

Hybrid Working

By default, employees are expected to be in their local AVEVA office three days a week, but some positions are fully office-based. Roles supporting particular customers or markets are sometimes remote.

Hiring Process

Interested? Great! Get started by submitting your cover letter and CV through our application portal. AVEVA is committed to recruiting and retaining people with disabilities. Please let us know in advance if you need reasonable support during your application process.

Find out more: aveva.com/en/about/careers/hiring-process

About Aveva

AVEVA is a global leader in industrial software with more than 6,500 employees in over 40 countries. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals, and minerals – safely, efficiently, and more sustainably.

We are committed to embedding sustainability and inclusion into our operations, our culture, and our core business strategy. Learn more about how we are progressing against our ambitious 2030 targets: sustainability-report.aveva.com/

Find out more: aveva.com/en/about/careers/

AVEVA requires all successful applicants to undergo and pass a drug screening and comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check.  Certain positions dealing with sensitive and/or third-party personal data may involve additional background check criteria.

AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business.  AVEVA provides reasonable accommodation to applicants with disabilities where appropriate. If you need reasonable accommodation for any part of the application and hiring process, please notify your recruiter. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.