Social Media Manager (B2B)

vFairs is looking for a creative and strategic Social Media Manager to lead our brand’s presence across platforms like LinkedIn, Instagram, Facebook, X, TikTok, and YouTube. This isn’t just about posting, it’s about creating impact , building community, and helping us grow demand in the B2B events space. You'll also play a key role in shaping the online voice of our CEO , helping him build thought leadership and expand his LinkedIn following through engaging, relevant content.

1. Social Content Ownership

• Own and manage day-to-day posting, scheduling, and performance tracking across all social platforms
• Maintain a consistent brand voice across LinkedIn, Instagram, X (Twitter), Facebook, TikTok, and YouTube
• Maintain and update a strategic content calendar aligned with campaigns, launches, and industry moments
• Repurpose long-form content (e.g., podcasts, blogs, videos) into snackable assets like reels, YouTube Shorts, carousels, and quote graphics
• Collaborate with the design and content teams to ensure messaging and visuals are aligned across all channels

2. Executive Thought Leadership for Brand Visibility

• Create strategic LinkedIn content in collaboration with the CEO to spotlight vFairs’ industry presence, innovations, and company culture
• Develop a consistent stream of thought leadership posts that contribute to vFairs’ brand awareness and credibility in the B2B event tech space
• Align CEO-led content with broader marketing initiatives to support demand generation and audience growth on LinkedIn

3. Campaign and Event Support

• Assist in guest outreach and communications for the vFairs podcast
• Develop social media campaigns for key events (e.g., IMEX, ETL, DiscoverNext)
• Draft and promote award nominations and related announcements across platforms
• Support demand generation campaigns by amplifying them through relevant social content and storytelling

4. Community and Industry Engagement

• Monitor and respond to audience comments, DMs, and mentions across platforms
• Engage with event professionals, influencers, and partners to build a stronger online presence and an event industry community 

What We'Re Looking For

• 2–4 years of experience in B2B social media management (preferably SaaS or tech)
• Proven ability to write and ghostwrite for executive-level personal brands
• Strong understanding of LinkedIn as a thought leadership and lead gen platform
• Experience turning long-form content into micro-content for social
• Organized, collaborative, and comfortable working with multiple departments
• Bonus: Familiarity with scheduling tools (like HubSpot), analytics tools, or light graphic designing skills