Social Media & Content Manager

Mission

MKS PAMP is seeking a highly motivated and dynamic Community & Social Media Manager to lead and grow our online presence while fostering meaningful engagement with our community. This role is a blend of creativity, analytics, and strategic execution, aimed at strengthening our company’s connection with its audience and driving measurable outcomes through organic and paid strategies. The ideal candidate is a native English speaker with experience managing online communities, crafting compelling content, and running paid social campaigns. A background or interest in the precious metals industry is highly desirable.

Main Activities And Responsibilities

Main Activities And Responsibilities

1. Social Media Management:
• Oversee and manage the day-to-day operations of our social media platforms including Instagram, TikTok, LinkedIn, and others.
• Manage and moderate comments, messages, and feedback across all platforms, ensuring prompt and professional responses.
• Cultivate and engage with our existing communities to enhance loyalty and advocacy.
2. Content Creation:
• Develop and execute engaging, brand-aligned content strategies, including posts, videos, and stories.
• Collaborate with internal teams to highlight products, services and industry insights.
• Stay ahead of trends and propose innovative content ideas to drive engagement and growth.
3. Paid Social Media Campaigns:
• Plan, execute, and optimize paid social media campaigns to achieve business goals, such as brand awareness, engagement, and lead generation.
• Analyze campaign performance, provide detailed reports, and recommend strategies for improvement.
4. Influencer Relationship Management:
• Identify, engage, and manage relationships with influencers who align with our brand values and audience.
• Collaborate with influencers to create impactful content and campaigns that amplify brand reach.
• Monitor influencer performance metrics and provide insights to improve partnership outcomes.
5. Data-Driven Insights:
• Utilize analytics tools to monitor performance metrics (e.g., engagement rates, reach, impressions, and paid campaign results).
• Provide actionable recommendations based on data to optimize organic and paid strategies.
• Report on audience behavior, campaign performance, and key insights to inform future strategies.
6. Community Engagement:
• Foster relationships with online followers professionally and empathetically.
• Handle comments with composure, tact, and a solutions-focused approach.
• Act as the voice of the brand, ensuring consistency in tone and messaging across all channels.
7. Collaboration with Customers & Partners:
• Work closely with customers and partners to co-develop social media campaigns and initiatives that enhance brand awareness, sales, and community engagement.
• Monitor partners’ social media activities and ensure brand values are maintained and constantly represented.

• Support partners by providing corporate marketing materials and other resources to help them successfully run digital campaigns.

Required Education And Experience

• 5 years of proven experience in managing social media accounts, online communities, and paid social media campaigns.
• Bachelor’s Degree in Marketing, Communications, Business, or a related field.

Qualifications And Skills

• Experience with content creation tools (e.g., Adobe Suite).
• Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
• Creative mindset with a practical approach to managing and engaging audiences.
• Experience with social media management tools (e.g., Hootsuite) and analytics platforms (e.g., GA4, Facebook Ads Manager).
• Familiarity with digital advertising strategies, audience segmentation, and budget optimization.
• Experience or a strong interest in the precious metals industry is highly preferred.
• Ability to work independently, prioritize tasks, and meet deadlines.
• A proactive, problem-solving attitude and excellent interpersonal skills.
• Native or proficient English speaker with exceptional written and verbal communication skills.