Brand Portfolio Manager (Agriculture - Seeds)
Bayer.com
Office
Ho Chi Minh City, Ho Chi Minh City, VN
Full Time
Job Main Purpose :
The Brand Portfolio Manager is responsible for developing, managing, and driving the performance of the company’s plant protection product (PPP) portfolio for key fruit & plantation crops (e.g., durian, citrus, mango, coffee, … The role ensures a profitable, competitive, and market-driven portfolio by integrating market insights, product strategy, marketing execution, and cross-functional alignment with Sales, FSMD, Regulatory, and Supply Chain.
Your Role & Responsibilities:
- 1. Portfolio Strategy & Management
- 2. Marketing & Brand Building
- 4. Stakeholder & External Engagement
- Develop and execute short & long-term portfolio strategies for fruit-crop PPP (fungicides, insecticides, biologicals, herbicides, soil health products, crop enhancement).
- Identify portfolio gaps and new opportunities based on market intelligence, farmer needs, and competitor analysis.
- Lead product life-cycle management: new product introduction, phase-in/phase-out, pricing strategy, performance tracking.
- Coordinate trial/demo prioritization with FSMD and Field Agronomy Experts to generate strong local data packages.
- Own the brand positioning, value proposition, and messaging for assigned products.
- Develop annual brand plans, including campaigns, digital content, promotional assets, and farmer engagement tools.
- Ensure consistent, KSP branding across channels (field teams, dealers, influencers, digital).
- Collaborate with Commercial Teams to deliver impactful launch events, product demos, and field days.
3. Business Performance
- Manage annual sales targets, budget planning, and profitability for the portfolio.
- Monitor market trends, cropping area shifts, pest/disease outbreaks, and competitor activities.
- Provide monthly and quarterly performance reviews with actionable recommendations.
- Partner with Sales to drive field execution and achieve market share growth.
- Engage with key growers, cooperatives, distributors, and government/extension agencies (PPPD, NAEC, DARD).
- Represent the company in industry events, technical workshops, and fruit-crop development programs.
- Build partnerships for demonstration models, ICM/IPHM solutions, and sustainable farming initiatives.
YOUR KEY SKILLS & QUALIFICATIONS :
- 3–7 years of experience in crop protection, or agricultural marketing.
- Strong understanding of major fruit crops and key pests/diseases.
- Experience in product management, portfolio strategy, or technical marketing is preferred
- Strong technical knowledge of PPP (fungicides/insecticides/soil health).
- Excellent strategic thinking, analytical ability, and market insight.
- Strong communication and presentation skills.
- Ability to manage multiple products and priorities.
- Data-driven mindset and proficiency in Excel, PowerPoint, and marketing tool