Product Marketing Manager / Specialist – XPENG Mexico

Product Marketing Manager / Specialist – XPENG MexicoMexico CityFull-timeMarketing - Marketing strategyResponsibilitiesResponsibilities: 1. Market Insights & Product Strategy - Conduct comprehensive research on Mexico’s NEV/EV market, including competitors pricing structures, user behavior, and regulatory requirements. - Develop localized product strategies and key value propositions for Mexico. - Build Go-to-Market (GTM) plans and align with HQ product teams. 2. Product Lifecycle Management - Manage product lifecycle from introduction to end-of-life for each model. - Provide pricing strategy recommendations based on market dynamics. - Collaborate with the distributor and sales teams to monitor market performance. 3. Localization & Content Management - Localize product messaging, USP storytelling, and key communication points. - Review product brochures, specifications, digital content, and marketing materials to ensure accuracy. 4. Cross-functional Collaboration - Work closely with HQ product/brand teams, distributor partners, and local sales channels. - Support launch readiness across marketing, dealer network, and customer experience teams.Qualifications--Apply