Search Engine Optimization (SEO) Specialist

This role is for one of the Weekday's clients

Salary range: Rs 700000 - Rs 1000000 (ie INR 7-10 LPA)Min Experience: 5 years

Location: Mumbai

JobType: full-time

Requirements

What You’Ll Own

• Search & Organic Growth Strategy
• Build and execute a holistic organic growth roadmap aligned with business goals.
• Identify high-impact growth opportunities across search, content, and site performance.
• Translate search demand and user intent into actionable growth initiatives.
• Content & On-Site Optimization
• Partner with content teams to shape SEO-led content frameworks and publishing strategies.
• Improve page structure, internal linking, metadata, and topical authority.
• Optimize landing pages to increase organic conversions and engagement.
• Technical & Platform Optimization
• Conduct regular site health checks covering crawlability, indexing, performance, and UX.
• Collaborate with engineering teams to resolve technical blockers impacting organic visibility.
• Support improvements in site speed, mobile experience, and structured data.
• Performance Tracking & Insights
• Monitor organic performance using analytics and SEO tools.
• Track rankings, traffic quality, user behavior, and conversion outcomes.
• Generate insights and recommendations using data—not assumptions.
• Collaboration & Continuous Improvement
• Embed search best practices into content, design, and development workflows.
• Stay ahead of algorithm changes, SERP trends, and emerging search formats.
• Test, learn, and iterate to continuously improve organic performance.
• What Will Make You Successful
• Proven experience driving organic traffic growth for content-rich or product-led platforms.
• Strong understanding of search intent, ranking signals, and organic conversion optimization.
• Hands-on experience with tools like Google Analytics, Search Console, Ahrefs, SEMrush, or similar.
• Ability to translate data into clear insights and prioritized actions.
• Comfortable collaborating with technical and non-technical stakeholders.
• Working knowledge of HTML, CSS, CMS platforms, and how websites are structured.
• Proactive mindset with ownership over outcomes—not just tasks.
• Bonus Points If You Have
• Experience building SEO-led content strategies at scale.
• Strong exposure to technical SEO, performance optimization, and indexing challenges.
• Background in link acquisition, digital PR, or authority-building initiatives.
• Experience working in high-growth, content-heavy, or competitive search environments.

Key Skills

Organic Growth · Search Strategy · Content Optimization · Technical SEO · Data Analytics · Keyword Research · Conversion Optimization · Site Performance · Search Visibility