Communications and Marketing Coordinator, College of Nursing - UTK

The College of Nursing (CON) at the University of Tennessee Knoxville, the state’s flagship research institution, seeks a Communications and Marketing Coordinator who advances the College of Nursing’s brand, reputation, and community presence through marketing and external communications. This role develops and executes marketing initiatives that promote academic programs, clinical partnerships, research impact, and community engagement while strengthening the College’s connection to prospective students, healthcare partners, alumni, donors, and the public.

• In collaboration with the Senior Director of Public Relations and Strategic Initiatives create and implement a yearly marketing strategy to support student recruitment and engagement plans. 
• Manage content strategy for digital platforms, ensuring high-quality storytelling through social media, website updates, email marketing, and multimedia content.
• Coordinate marketing and communication calendars, production schedules and deadlines, including coordination of work carried out by external vendors. 
• Oversee social media engagement by curating compelling content, leveraging trends, and analyzing performance metrics to enhance audience growth and interaction. 
• Optimize digital advertising strategies, including paid social media, to maximize reach and impact for recruitment and advancement campaigns. 
• Manage the design and production of printed and digital assets, including magazines, brochures, banners, and event signage.
• Identify and leverage opportunities to increase visibility and community impact through partnerships and collaborative initiatives.
• Provide strategic direction for event marketing efforts, overseeing invitations, social media promotion, and post-event engagement to maximize attendance and impact. 
• Develop Standard Operating Procedures for external activities and affairs for staff to follow. 
• Supervise event support staff and volunteers, delegating responsibilities, providing training, and ensuring seamless execution of logistics. 

Required Qualifications:

• Bachelor's degree in communications, marketing or public relations or related field.
• 1+ years experience in marketing, communications or public relations

Preferred Qualifications:

• Master's degree in communications, marketing or public relations or related field.
• 3+ years experience in higher education, preferably within a medical, health sciences, or nursing institution.

Work Location: Knoxville, TN – onsite

Compensation And Benefits:

• UT market range: MR09
• Anticipated hiring range: $52,000 - $56,000
• Find more information on the UT Market Range structure here
• Find more information on UT Benefits here

Application Instructions

To express interest, please submit an application with the noted below attachments.

• Resume
• Cover Letter
• List of 3 Professional References

The University of Tennessee, Knoxville, has shaped leaders, changemakers, and innovative thinkers since its founding in 1794. The university is home to more than 38,000 students and 10,000 statewide employees—the Volunteers—who uphold the university’s tradition of lighting the way for others through leadership and service. 
UT Knoxville offers over 900 programs of study across 14 degree-granting colleges and schools. As Tennessee’s flagship land-grant university, its footprint spans the entire state. The university holds the highest Carnegie classification for research activity and has deep partnerships with industry leaders and the US Department of Energy’s largest multidisciplinary laboratory, Oak Ridge National Laboratory. 
The Knoxville campus serves and recruits for UT Knoxville, including the Institute of Agriculture and the Space Institute, as well as the UT Institute of Public Service.  
UT Knoxville considers its employees its number one asset. With values that focus on work-life balance, compensation, and innovation leadership, all Vols are supported to advance professionally. Employees have access to career development and coaching, continued education, and an extensive list of development and training possibilities. The Volunteer employee experience implements structures and practices to attract and retain top-tier talent, fostering a strong staff community and supporting a culture of involvement and engagement for everyone. 
The university holds a strong commitment to its land-grant mission of learning and engagement, with a tradition of service and leadership that carries that Volunteer spirit throughout the state and around the world. It has been ranked nationally as “Best Employer for New Graduates,” “One of America’s Best Large Employers,” and “Best Workplace for Women,” and has been designated as “Best Place for Working Parents” by Forbes Magazine.  
Apply today and join the Tennessee Volunteer community!