Loyalty and Retention Marketing Manager

Description

Summary/Objective

The Loyalty & Retention Marketing Manager is responsible for building and executing our customer retention strategy, including scaling our subscription and rewards programs. This role is responsible for building high-performing campaigns and lifecycle marketing programs that increase repeat purchase rate, LTV, and customer engagement. This person will be hands-on in our subscription, rewards and ESP platforms owning the strategy, setup, optimization, and performance of automated flows, while partnering closely with Ecommerce and Creative Teams.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Subscription and Rewards Management
   1. Ensure the smooth day-to-day execution of the subscription and rewards programs.
   2. Execute and report on monthly campaigns to grow new members and retain existing members.
   3. Partners with Ecommerce, Creative, Customer Service, and Development teams on execution of campaigns.
2. Email/Text Retention Marketing
   1. Develop and execute roadmap for campaigns and flows focused on driving repeat customer purchases.
   2. Plan and execute tests to optimize tactics.
   3. Monitor customer lifetime value to assess impact of programs.
3. Data-Driven Insights & Performance Analysis
   1. Support the development and maintenance of dashboards to monitor customer growth and loyalty program performance.
   2. Analyze campaign and journey performance, surfacing actionable insights to improve impact and efficiency.

Competencies

1. Strong team collaboration and communication skills.
2. Detail-oriented with the ability to manage multiple projects.
3. Analytical mindset to measure and optimize engagement.
4. Excellent written and verbal communication skills.
5. Strategic thinker with tactical execution skills in a fast-paced environment.
6. Teamwork-oriented.
7. Excellent verbal and written communication skills.
8. Highly organized.
9. Strong attention to detail and ability to work independently.

Required Education and Experience

1. Bachelor's degree or the equivalent years of experience.
2. 3-6 years of experience in customer loyalty, retention marketing, or Ecommerce.
3. Proven experience in member engagement and loyalty program execution.
4. Experience with email marketing platforms, CRM tools, and reporting dashboards.

Supervisory Responsibility

No

Work Environment

While performing the duties of this job, the employee regularly works in an office setting with some time in production and warehouse environments.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. 

• Long periods of working on a computer and communicating via phone.
• Extensive typing and record keeping.
• Regularly required to communicate verbally and understand conversation. 
• Frequently required to operate buttons and controls, reach and grasp.
• May occasionally lift and/or move up to 25 pounds. 
• Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. 
• The noise level in the work environment is usually low. (PPE will be provided if necessary)

Position Type/Expected Hours of Work

This is a full-time position. Hours of work are Monday through Friday, 9:00 a.m. to 5:00 p.m., 40 hours per week. Must be able to work extended hours as needed, to include weekends and holidays.

Travel

Minimal travel is expected for this position.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Management may change duties, responsibilities, and activities any time with or without notice.

Eeo Statement

Grunt Style provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Grunt Style complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Acknowledgment

The position specifications described herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made for individuals with disabilities. Requests for accommodation should be directed to the Human Resource Department.