Advertising Manager

Overview

Advertising Manager is responsible for planning and implementing for various media platforms (both paid and owned). The role needs to build integrated media strategy, using traditional and digital media to deliver the right messages at the right time to the right target audiences to maximize brand exposure and conversion. An ideal candidate is a media professional experienced in all media channels both online and offline with disruptive, digital first-mindset and must have natural curiosity towards new media and trend.
 

Key Accountabilities

Media Planning & Implementation

• Plan and execute paid media activities to build a strong brand awareness and desirability
• Play a key role in media planning and implementation of media strategies with strong focus on digital (display, paid Social, programmatic, SEM, SEO etc.) to maximize TOMA and desirability
• Monitor day-to-day campaign fulfillment and provide insights for optimization based on data driven analysis
• Coordinate communications between global team and local stakeholders (landlords, publishers, agency etc.) to streamline asset preparation and delivery for all channels incl. print, OOH and digital
• Recommend new tactics, concepts and approaches based on the analysis of campaign result and trend
• Develop and always explore for new opportunities to create media-firsts: never-been-done-before formats & experiences across channels incl. premium positions & special executions
• Support reporting needs with agency partners including post media buying report, budget, competitive report etc.
• Creation of Native Ads/ Contents if necessary
• Searching the new formats and slots

Channel Management

• Manage owned digital channels such as Facebook KR, KakaoTalk Channel and Tiffany.kr and develop social media strategies and relevant contents
• Develop local social media contents calendar in partnership with local PR team and global social team
• Review .kr website contents for branding and manage localization/ translation and update contents reflecting local business priorities
• Tap into new digital channels/ platforms and reinforcement into social activities for recruit younger and local clients to Tiffany.kr and offline stores

Data/ Analysis/ Monitoring

• Drive result and keep monitoring up-to-date on innovative digital & AD tech or new digital platform capabilities
• Work closely with media agency, to ensure accurate input of all campaign’s activation on MSR/ Media Flowchart
• Evaluate paid media campaigns and activations from multiple data sources especially from Adobe Analytics, and draw actionable recommendations for campaign optimization
• Monitor the media marketplace as well as competitor’s media investment, strategies and activations to stay ahead of trend, identify opportunities and emerging issues, while understanding new technologies and consumer insights

General

• Reporting: Consolidate the result and revise all event-related reports
• Supervise agency: Care of execution, contract and negotiation with agencies
• Agency bidding: Conduct agency bidding for required project/event
• Team management: Develop team skills based on team and individual needs, and maintain the proper level of performance
• Cross-functional collaborations  

Required Qualifications

• University degree
• 11+ years media planning and ad operations experiences
• Experience in retail business
• Expertise in global luxury jewelry & watches/high fashion brands
• Fluency in English and Korean (both written and spoken)
• Maturity and superior professionalism when interacting with other departments
• Management/staff supervision experience. A style that will motivate and inspire staff. 
• Exceptional problem-solving abilities as well as pre-planning 
• Exceptional attention to detail and well organized 
• Appreciation and understanding of design and craftsmanship 
• Proficient computer skills (MS Office)  

Preferred Qualifications

• Experience of Bigger scaled of project 
• Experience of multi-function management 
• Experience in Retail business