Senior Product Marketing Analyst

We are looking for a highly analytical and execution-oriented Senior Product Marketing Analyst to drive and scale our lead intelligence, intent-driven demand programs, and pipeline analytics. This role is ideal for someone who thrives in a fast-paced, AI-driven environment and wants to directly influence revenue outcomes—not just activity metrics.

VIDIZMO is a U.S.-based technology company headquartered in Tysons, Virginia, and a Microsoft Solutions Partner across Data & AI, Infrastructure, and Digital & App Innovation. Through our AI-powered Intelligence Hub, we help Fortune 500 enterprises, government agencies, and public sector organizations securely manage, analyze, and govern complex data with full control and compliance. 

Our Multimodal AI Data Intelligence Platform uses Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) to enable advanced capabilities such as automated tagging, redaction, summarization, OCR, translation, subtitle generation, object detection and tracking, intelligent search, sentiment and emotion analysis, topic extraction, document classification, and facial recognition.

Key Responsibilities

Lead Scoring & Funnel Management

• Design, manage, and refine product-level lead scoring frameworks.
• Align MQL criteria with real-world sales qualification expectations.
• Continuously improve scoring models using behavioral signals, firmographics, and conversion performance.
• Apply score decay, negative scoring, and lifecycle controls to preserve funnel accuracy.

Intent-Driven Demand Programs

• Identify and track high-intent buyer actions across the customer journey.
• Build automation workflows that fast-track sales-ready leads while nurturing earlier-stage interest.
• Segment audiences by product focus, buyer persona, and purchasing stage to improve engagement and conversion.

Content & Objection Intelligence

• Convert sales feedback and call insights into actionable content and messaging improvements.
• Guide the development of enablement assets that proactively address objections and sales bottlenecks.
• Own the intent-based content framework, determining which assets to expand, refine, or sunset.

Pipeline & Performance Analytics

• Maintain distinct reporting for traffic performance and pipeline/revenue contribution.
• Deliver regular insights on what drives lead creation versus deal closure.
• Challenge surface-level metrics and shift focus toward revenue-impacting indicators.

Sales & Cross-Functional Collaboration

• Work closely with Sales leadership, SDR teams, and Product Marketing stakeholders.
• Facilitate regular funnel and performance reviews.
• Recommend data-backed adjustments to campaigns, scoring logic, and positioning.

Marketing Systems Ownership (HubSpot)

• Own advanced HubSpot configurations, including workflows, attribution models, and lifecycle stages.
• Implement automation to improve operational efficiency across marketing and sales.
• Ensure the platform remains scalable, reliable, and aligned with evolving business needs.

Qualifications

• Bachelor’s degree in Marketing, Business, Computer Science, IT, or a related discipline.
• Demonstrated experience supporting product-focused or technology-driven marketing initiatives.

Requirements

• 4–7+ years of experience in Marketing Operations, Revenue Operations, Growth, or similar roles.
• Strong hands-on experience with HubSpot CRM, including advanced automation, attribution, and lifecycle design.
• Excellent analytical skills paired with practical business decision-making ability.
• Proven ability to work autonomously, take ownership, and think with a revenue-first mindset.
• Experience influencing cross-functional teams without formal authority.
• Comfort making trade-offs based on impact, urgency, and business priorities.
• Data-oriented approach with the ability to contextualize insights for real-world execution.
• Track record of aligning marketing execution with sales outcomes and revenue growth.

Essential Skills

The ideal candidate brings strong commercial awareness and can translate high-level objectives into measurable outcomes. Proficiency in using AI tools—including consistent use of platforms such as ChatGPT—to improve efficiency and decision-making is expected. A strong ownership mindset and the ability to drive results with minimal task-level direction are critical to success.

Why Join Us?

• Work at the intersection of artificial intelligence, digital transformation, and public safety technology.
• Be part of a fast-growing global SaaS organization with strong strategic partnerships, including Microsoft IP Co-Sell.
• Collaborate with a motivated, innovative, and internationally distributed team.
• Competitive compensation with performance-based incentives.
• Opportunity to directly shape go-to-market execution for industry-leading AI-powered products.