Sr. Product Marketing Manager, Media, Entertainment, Sports, Games Industries, AWS Industry Product Marketing, Media, Entertainment, Sports, Games
Amazon.com.com
129k - 213k USD/year
Office
Seattle, Washington, USA
Full Time
Are you a tech-savvy storyteller who can translate complex media, entertainment, sports, and games cloud solutions into compelling customer value? At AWS, we're seeking an Industry Product Marketing Manager who can shape the future of cloud computing.
As the world's leading cloud and AI provider with 200+ services, AWS needs strategic thinkers who can connect the dots across our vast portfolio. In this role, you'll work backwards from customer needs to influence product and use case strategy for the Media, Entertainment, Sports, and Games industries, and across technical domains - from Analytics and AI to Security and Developer Tools. Industry verticals have unique needs and paths for cloud adoption, and the AWS Industry Marketing team helps customers transform their businesses leveraging the broadest and deepest portfolio of cloud services and solutions for industry customers.
We're looking for a unique blend of technologist and business strategist - someone who can dive deep into technical architecture while crafting industry-level value propositions that resonate with customers. You'll partner with product and GTM teams to identify our ideal customers, understand their priorities and use cases, shape our portfolio of offerings to address those use cases, synthesize market intelligence, and develop messaging that helps customers understand how AWS can transform their business.
If you thrive at the intersection of technology and business strategy and want to impact how organizations around the world leverage cloud computing and AI, this role is for you.
Key job responsibilities
• Partner with product management and GTM teams to develop Media, Entertainment, Sports, and Games portfolio-level strategy documents and guide AWS service prioritization.
• Create and own Media, Entertainment, Sports, and Games positioning and messaging that clearly articulates value propositions to customers.
• Analyze and synthesize market data from multiple sources — including direct customer feedback — to identify product opportunities and shape Media, Entertainment, Sports, and Games portfolio strategy.
• Lead Media, Entertainment, Sports, and Games product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles.
• Craft, execute, and refine marketing plans and leverage channels to engage key audiences, reach our customers, and help grow their understanding and usage of AWS services.
• Develop technical content including presentations, demonstrations, and reference architectures that educate customers on AWS offerings.
• Represent AWS as a technical evangelist in executive briefings, Media, Entertainment, Sports, and Games industry events, and analyst interactions.
• Drive field enablement strategies to support product launches, campaigns, and customer success.
• Align with Media, Entertainment, Sports, and Games technical and business leaders on primary cloud and AI use cases for their specific ideal customer profiles; define best practice architecture and services for each use case.
• Work at both the strategic and tactical level of champion bold and creative ideas.
• Ability to travel both domestically and internationally to meet with customers and internal stakeholders (10-15% annually).
About the team
About the team
AWS Industry Marketing is a global team of marketing experts focused on establishing and growing perception that AWS is the best cloud & AI provider for each industry. We aspire to make AWS the best cloud for media & entertainment, games, and sports customers. We engage an ever-expanding universe of developers, business leaders, and technology buyers to help them understand how the cloud & AI can help achieve ground-breaking transformations and ‘firsts’ for their industry. And, we seek to help businesses in virtually every vertical adopt AWS services, solutions, and products for their most strategic, highest-value workloads.
Inclusive Team Culture
Here at AWS, we embrace our differences. We are committed to furthering our culture of inclusion. We have twelve employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We have innovative benefit offerings, and host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (diversity) conferences. Amazon’s culture of inclusion is reinforced within our 14 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.
Work/Life Balance
Our team puts a high value on work-life balance. It isn’t about how many hours you spend at home or at work; it’s about the flow you establish that brings energy to both parts of your life. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.
Mentorship & Career Growth
Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional and enable them to take on more complex tasks in the future.
- 6+ years of professional work (non-internship) experience
- Bachelor's degree, or experience in a relevant field
- Experience developing and delivering presentations to large and diverse audiences
- 4+ years of cloud architecture and solution implementation experience
- 6+ years of direct experience working with Media, Entertainment, Sports, and Games customers on cloud technology adoption.
- Experience with customer segmentation, profiling, and targeting
- Experience developing detailed go to market plans
- Experience in data analysis, with the ability to interpret and draw insights from data to inform decision-making processes
- 4+ years of communicating with and presenting to executive and senior audiences experience
- MBA, or Master's degree in management, business administration, economics, engineering, marketing
- Track record of creating compelling technical demonstrations and reference architectures.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
As the world's leading cloud and AI provider with 200+ services, AWS needs strategic thinkers who can connect the dots across our vast portfolio. In this role, you'll work backwards from customer needs to influence product and use case strategy for the Media, Entertainment, Sports, and Games industries, and across technical domains - from Analytics and AI to Security and Developer Tools. Industry verticals have unique needs and paths for cloud adoption, and the AWS Industry Marketing team helps customers transform their businesses leveraging the broadest and deepest portfolio of cloud services and solutions for industry customers.
We're looking for a unique blend of technologist and business strategist - someone who can dive deep into technical architecture while crafting industry-level value propositions that resonate with customers. You'll partner with product and GTM teams to identify our ideal customers, understand their priorities and use cases, shape our portfolio of offerings to address those use cases, synthesize market intelligence, and develop messaging that helps customers understand how AWS can transform their business.
If you thrive at the intersection of technology and business strategy and want to impact how organizations around the world leverage cloud computing and AI, this role is for you.
Key job responsibilities
• Partner with product management and GTM teams to develop Media, Entertainment, Sports, and Games portfolio-level strategy documents and guide AWS service prioritization.
• Create and own Media, Entertainment, Sports, and Games positioning and messaging that clearly articulates value propositions to customers.
• Analyze and synthesize market data from multiple sources — including direct customer feedback — to identify product opportunities and shape Media, Entertainment, Sports, and Games portfolio strategy.
• Lead Media, Entertainment, Sports, and Games product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles.
• Craft, execute, and refine marketing plans and leverage channels to engage key audiences, reach our customers, and help grow their understanding and usage of AWS services.
• Develop technical content including presentations, demonstrations, and reference architectures that educate customers on AWS offerings.
• Represent AWS as a technical evangelist in executive briefings, Media, Entertainment, Sports, and Games industry events, and analyst interactions.
• Drive field enablement strategies to support product launches, campaigns, and customer success.
• Align with Media, Entertainment, Sports, and Games technical and business leaders on primary cloud and AI use cases for their specific ideal customer profiles; define best practice architecture and services for each use case.
• Work at both the strategic and tactical level of champion bold and creative ideas.
• Ability to travel both domestically and internationally to meet with customers and internal stakeholders (10-15% annually).
About the team
About the team
AWS Industry Marketing is a global team of marketing experts focused on establishing and growing perception that AWS is the best cloud & AI provider for each industry. We aspire to make AWS the best cloud for media & entertainment, games, and sports customers. We engage an ever-expanding universe of developers, business leaders, and technology buyers to help them understand how the cloud & AI can help achieve ground-breaking transformations and ‘firsts’ for their industry. And, we seek to help businesses in virtually every vertical adopt AWS services, solutions, and products for their most strategic, highest-value workloads.
Inclusive Team Culture
Here at AWS, we embrace our differences. We are committed to furthering our culture of inclusion. We have twelve employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We have innovative benefit offerings, and host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (diversity) conferences. Amazon’s culture of inclusion is reinforced within our 14 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.
Work/Life Balance
Our team puts a high value on work-life balance. It isn’t about how many hours you spend at home or at work; it’s about the flow you establish that brings energy to both parts of your life. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.
Mentorship & Career Growth
Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional and enable them to take on more complex tasks in the future.
Basic Qualifications
- 6+ years of professional work (non-internship) experience
- Bachelor's degree, or experience in a relevant field
- Experience developing and delivering presentations to large and diverse audiences
- 4+ years of cloud architecture and solution implementation experience
- 6+ years of direct experience working with Media, Entertainment, Sports, and Games customers on cloud technology adoption.
Preferred Qualifications
- Experience using any of SQL or other analytical tools for conducting data analysis- Experience with customer segmentation, profiling, and targeting
- Experience developing detailed go to market plans
- Experience in data analysis, with the ability to interpret and draw insights from data to inform decision-making processes
- 4+ years of communicating with and presenting to executive and senior audiences experience
- MBA, or Master's degree in management, business administration, economics, engineering, marketing
- Track record of creating compelling technical demonstrations and reference architectures.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.