Senior Marketing Manager – ABM & Commercial Enablement

Job Title: Senior Marketing Manager – ABM & Commercial Enablement

Position Purpose

This senior role is responsible for driving Account-Based Marketing (ABM) strategies and commercial enablement initiatives to accelerate pipeline growth and improve win rates for UK&I. Acting as the direct marketing interface for in-flight accounts and late-stage opportunities, the position provides strategic support for deal closure and serves as a key leadership partner to the Head of Marketing, ensuring continuity and alignment across strategic priorities.

Key Responsibilities

Strategic Planning & Performance Tracking

• Develop and implement marketing plans aligned to UK&I commercial priorities, focusing on later-stage opportunities and strategic accounts.
• Monitor progress, measure impact, and adjust strategies to optimise performance.
• Communicate results and improvement areas clearly to stakeholders.

Account-Based Marketing (Abm)

• Design and execute ABM campaigns across three tiers: Strategic 1:1, ABM Lite (1:Few), and Programmatic (1:Many).
• Develop personalised content and engagement strategies for key accounts and buying groups, including account intelligence profiles and multi-channel engagement (social, display, events, PR, email, etc.).
• Track and report on account engagement and progression.

Deal-Based Marketing (DBM) & Pipeline Acceleration

• Act as marketing lead for pursuits above defined value thresholds, collaborating with Commercial Directors on deal strategy and messaging.
• Develop buying group matrices to inform competitive positioning and win themes.
• Drive top-of-mind campaigns targeting buyer groups to increase deal velocity and success.
• Ensure 70%+ buying committee engagement on strategic deals.
• Coordinate custom pitch decks, presentations, and competitive positioning support.

Sales Enablement

• Develop and maintain core sales collateral, RFP response libraries, case studies, and competitive battle cards.
• Ensure sales teams have timely, relevant, and high-impact materials to support deal progression.

Strategic Marketing Leadership

• Contribute to UK&I marketing strategy development, quarterly planning, and budget/resource allocation decisions.

Cross-Functional Orchestration

• Coordinate marketing resources across teams to support in-flight opportunities.
• Enhance digital channels to support ABM and deal-based marketing initiatives.

Key Performance Indicators

Primary Metrics:

• Marketing-Influenced Pipeline

• Win rate improvement on marketing-supported deals

• Pipeline Velocity

• ABM account engagement and progression

Secondary Metrics:

• Sales enablement asset utilisation
• RFP win rates with marketing support vs. without
• Deal size increase on ABM accounts
• Sales satisfaction with marketing support

Candidate Profile

Essential Criteria

• 8–10 years in B2B marketing roles within complex business environments, with at least 3 years running ABM or DBM programs.
• Proven experience designing and executing ABM strategies across multiple tiers.
• Deep understanding of B2B sales processes, pipeline management, and commercial metrics.
• Strong background in sales enablement best practices and tools.
• Bachelor’s degree in marketing, Business Administration, or related field; certifications in marketing technology or project management are advantageous.
• Excellent communication, presentation, and influencing skills.
• ABM Program Design & Execution: Expert
• Complex B2B Sales Process Understanding: Advanced
• Deal-Based Marketing & Pursuit Support: Expert
• Marketing Attribution & Pipeline Measurement: Intermediate
• ABM/Market Intelligence Tools (ZoomInfo, LinkedIn Sales Navigator): Advanced
• Cross-Functional Stakeholder Management: Advanced
• Content Strategy & Messaging Development: Intermediate
• Excellent communication, presentation, and influencing skills.
• ABM Program Design & Execution: Expert
• Complex B2B Sales Process Understanding: Advanced
• Deal-Based Marketing & Pursuit Support: Expert
• Marketing Attribution & Pipeline Measurement: Intermediate
• ABM/Market Intelligence Tools (ZoomInfo, LinkedIn Sales Navigator): Advanced
• Cross-Functional Stakeholder Management: Advanced
• Content Strategy & Messaging Development: Intermediate

Experience & Skills

• Sales Content Development & Agency Management: Advanced
• Lifecycle Management & Automation Platforms: Intermediate

Why Join Us?

This is a high-impact role at the intersection of marketing and sales, offering the opportunity to shape Boldyn’s commercial success in UK&I. You’ll lead strategic initiatives, influence major deals, and work closely with senior leadership in a dynamic, growth-focused environment.