Marketing Specialist

Job Description:

The Marketing Specialist supports 1847Financial’s high-performance marketing team by creating and distributing content for clients and financial professionals, managing digital platforms, and supporting firm-wide campaigns. This role values team collaboration, creative problem-solving, and the adoption of AI tools to drive efficiency and innovation. The Marketing Specialist works closely with colleagues and top-performing financial professionals to deliver impactful, on-brand communications.

Responsibilities

• Create client- and financial professional-facing content, including newsletters, email templates, flyers, social media, and presentations
• Develop social media content for 1847Financial accounts and create content libraries for financial professionals to use on their own channels
• Build and send marketing emails through HubSpot, ensuring accuracy and compliance
• Produce custom content (emails, flyers, social posts) for gold-level financial professionals
• Manage FMG Marketing Suite users, including setup, troubleshooting, and content updates
• Design light graphics using Canva templates for digital and social campaigns
• Create and edit PowerPoint presentations for leadership use
• Coordinate with Penn Mutual’s Design Studio on some assigned design projects
• Assist with website content updates and digital marketing execution
• Track digital marketing analytics and prepare basic reports for leadership
• Use AI marketing tools to gain efficiencies and support innovative marketing approaches
• Collaborate closely with the other Marketing Specialist to ensure consistent, high-quality delivery across platforms and projects
• Supports team with administrative tracking data (e.g. Distribution lists, training calendars, etc)

Qualifications

• Bachelor’s degree in marketing, communications, or related field
• 2–3 years of experience in marketing, communications, or digital design
• Hands-on experience with Canva, HubSpot, JotForm and at least one AI marketing tool (e.g., Jasper, Copy.ai, Grammarly, ChatGPT)
• Strong skills in Microsoft PowerPoint and proficiency with Word and Excel
• Familiarity with FMG Marketing Suite or similar content distribution platforms
• Excellent writing and editing skills for professional communications
• Strong organizational skills and attention to detail
• Commitment to team collaboration, creative and courageous thinking, and contributing to a high-performance culture

Success in This Role Looks Like

• Professional content created for clients, financial professionals, and firms
• Accurate and timely execution of email campaigns and 1847Financial social posts
• Custom marketing support delivered to gold-level financial professionals
• Effective collaboration with Penn Mutual’s Design Studio and internal marketing team
• Consistent partnership with the other Marketing Specialist to meet firm-wide priorities
• Adoption of AI tools and innovative ideas that improve efficiency and impact

Base Salary Range - $60,000 - 70,000

For over 175 years, Penn Mutual has empowered individuals, families and businesses on the journey to achieve their financial goals. Through our partnership with Financial Professionals across the U.S., we help instill the confidence and reliability that comes from a stronger financial future. Penn Mutual and its affiliates offer a comprehensive suite of competitive products and services to meet the unique needs of Financial Professionals and their clients, including life insurance, annuities, wealth management and institutional asset management. To learn more, including current financial strength ratings, visit www.pennmutual.com.

Penn Mutual is committed to Equal Employment Opportunity (EEO). We provide employment and advancement opportunities to all qualified applicants and associates, according to applicable laws. This is reflected in our practices for hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, compensation, selection or training, and all other terms and conditions of employment. All employment-related decisions and practices are free from unlawful discrimination. This includes: race, creed, color, national origin, ancestry, citizenship age, gender (including pregnancy), sexual orientation, gender identity or expression, domestic partnership or civil union status, marital status, genetic information, disability, religious observance or practice, liability, veteran status or any other classification protected under applicable law.