Sales Director – Asia Pacific

Do you thrive on shaping strategy and driving growth in a fast-changing market? Ready to lead a region where innovation meets customer partnership? At Seco, we’re now looking for a Sales Director who turns vision into action and inspires teams to deliver exceptional results.

Some words about us and your new team

Seco Tools is more than a cutting tool provider – we’re a people company in the machining business. For over 80 years, we’ve partnered with customers across industries to create solutions that build planes, trains, automobiles, and much more. Our Asia Pacific team plays a critical role in delivering this promise, combining best-in-class products with deep expertise and service. You’ll join a collaborative global Sales Leadership Team, working closely with colleagues who share a passion for innovation and customer success.

Your mission
As Regional Sales Director, you own the sales performance for Asia Pacific and lead the development and execution of a regional strategy that drives sustainable growth and profitability. This role is about leadership, collaboration, and impact – turning global priorities into regional success stories. You also act as a change ambassador, building strong cross-functional partnerships with Marketing, Business Development, Sales Operations, and PMO to accelerate growth and enhance the customer’s experience.

Included in your responsibility is to:

• Shape and implement a comprehensive regional sales strategy aligned with global objectives.
• Lead and develop a high-performing regional management team, fostering accountability and innovation.
• Drive business planning, pricing, and product mix decisions to maximize market share and profitability.
• Partner with Offer & Innovation and Operations to ensure successful product launches and superior delivery performance.
• Monitor performance, refine strategies, and ensure consistent application of Seco’s Sales Way of Working.

You report to the VP Global Sales and can be based flexibly within the Asia-Pacific region. Expect regular travel across the region to stay close to customers and teams.

Your profile
You bring extensive experience in industrial B2B sales, ideally in machining or cutting tools, combined with strong technical knowledge of manufacturing processes. You’re comfortable with CRM systems and digital tools, and you understand how to translate data into actionable insights. A master’s degree in engineering, manufacturing technology, or business is preferred, and fluency in English is essential.

Success in this role calls for a strategic thinker who balances vision with execution. You lead with passion and humility, building trust and empowering teams to perform at their best. Collaboration comes naturally, and you thrive in a dynamic environment where adaptability and customer focus are key. Your ability to communicate at all levels and inspire change makes you a true ambassador for Seco’s values.

Our Seco Culture

At Seco, we're united by a spirit of collaboration and a shared curiosity to learn and grow. We take responsibility for our actions, stay focused on our customers, and believe in winning together. For us, it’s also clear that our diversities form an amazing foundation for achieving great results. Curious about our workplace and benefits? Read more on our website. You’re also welcome to visit our LinkedIn or Facebook to get to know us and our products further.

Contact Information

For further information about this position, please contact: 

Gabriella Huss, Executive Talent Acquisition Expert, gabriella.huss@sandvik.com

We’ve already decided on what advertising channels and marketing campaigns we wish to use and respectfully decline any additional contacts.

Hiring Manager

Andrew Hunter, Vice President Global Sales

How To Apply

Please send us your application through our application system as soon as possible and no later than January 23, 2026. Please note that we don’t accept applications by e-mail. Job ID: R0086691.

Our recruitment process is open and fair – we welcome all applicants and evaluate every unique application in line with the specified requirements profile, to find the best match for the position. To learn more about our recruitment process, please visit our career site or contact HR Services at

Hrservices.Sweden@Sandvik.Com.

At Seco Tools we develop and offer advanced products & solutions that make metal cutting easier. We work together with our customers to identify and implement the best solutions for their needs. The corporate culture empowers employees through shared values: Passion for our customers, Family Spirit, Personal commitment. Seco Tools has a presence in more than 75 countries and employs about 4000 people.