Social Media Specialist

Qualifications:

• Proven experience as a Social Media Specialist or in a similar role. Demonstrable success in creating and implementing effective social media strategies. 
• In-depth knowledge of various social media platforms, including but not limited to Facebook, Instagram, X and YouTube. Understanding of emerging trends in social media and the digital landscape. 
• Proficient in content creation, copywriting, and storytelling. Experience in producing multimedia content, including graphics, photography, videos and engaging visuals. 
• Familiarity with social media analytics tools (e.g., Google Analytics, Facebook Insights) to track and measure the performance of campaigns. Ability to interpret data and provide actionable insights to optimize social media strategies. 
• Experience in managing online communities and engaging with followers. Strong customer service skills for addressing inquiries and feedback on social media platforms. 
• Ability to maintain and enhance the organization's brand voice and tone across all social media channels. 
• Proven experience in planning, executing, and managing social media campaigns. Knowledge of paid social advertising and its implementation. 
• Stay up to date with the latest social media trends, tools, and best practices. 
• Excellent written and verbal communication skills. Ability to tailor communication for different social media platforms and diverse audiences. 
• Collaborative mindset with the ability to work effectively with cross-functional teams. Coordination with advertising, design, and other relevant departments. 
• Experience in handling social media crises and managing reputation effectively. 
• Innovative thinking and creativity in developing compelling social media content and campaigns. 
• Strong organizational skills and ability to manage multiple tasks and deadlines. 
• Flexibility to adapt to evolving social media trends and algorithm changes. 

Essential Job Functions:

• Reports to the Advertising Manager Communications Supervisor as a member of the property Advertising Team.  
• Passion for new media is essential for success. Must have clear understanding of how marketing channels are constantly evolving and have desire to change strategy based on consumer channel trends.   
• Create and implement communication plans for social applications (Facebook, Instagram, X and YouTube).  
• Developing social media growth, engagement, and conversion campaigns in line with the overall communication strategy of the brand.  
• Strong writing skills with experience in writing content briefs, social media plans, social media campaigns, social media reports, post copy and blogs.  
• Verifying all information within communication plans is accurate prior to publishing.   
• Execution of all social media communications intended to support various outlets (food & beverage, entertainment, special events, promotions, etc.)  
• Interacts with outside agencies on a day-to-day basis. 
• All team members will follow the Everyone Greets Everyone (EGE) policy. It is the expectation that every team member, front or back of house, should proactively seek out opportunities to greet guests and their fellow team members daily. EGE policy states teams members should: acknowledge guests and fellow team members within 10 feet; initiate friendly verbal greeting within 5 feet; keep your head up, look around (“head on a swivel”); look for opportunities to greet guests and others; please remember that when you are on the floor, you are “on stage”.   
• Must be able to get along with co-workers and work as a team.
• Ability to read, write, speak and understand English. 
• Must be able to respond to visual and aural cues.
• Must present a well-groomed, professional appearance.
• Meets the attendance guidelines of the job and comply with all state, federal and regulatory policies and procedures.

Physical, Mental & Environmental Demands:

• Must be able to work inside and continuously maneuver around office area and throughout the casino property. 
• Must be able to lift and carry a minimum of 10 lbs.
• Must be able to bend, crouch, kneel, twist, lift, stoop, reach and work at a desk when performing administrative functions. 
• Must be able to work in areas containing secondhand smoke, dust, loud noises and bright lights. 
• Must be able to work varied shifts, weekends and holidays as needed.

  Harrah’s reserves the right to make changes to this job description whenever necessary.  It is our policy to provide equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, or marital status. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice. 

Preference is given to qualified Iowa tribal members and members of other federally recognized tribes.