Global Integrated Marketing & Growth Lead

Global Integrated Marketing & Growth Lead上海社招全职用户与服务本科及以上7-10 年职位描述Mission: Lead firefly’s global integrated marketing and growth strategy — connecting content, media, live commerce, and conversion to build a data-driven “lead & D2C” growth engine. Responsibilities: - Develop global marketing rhythm (annual & quarterly IMC calendar) and integrate cross-functional efforts (content, paid media, social, live commerce, local markets). - Own global growth KPI framework: awareness → lead → conversion → retention. - Orchestrate full-funnel marketing campaigns and ensure messaging & visual consistency. - Collaborate with the E-commerce Lead on digital funnel optimization (CRM, conversion pages). - Build and manage growth analytics dashboards to track CAC, LTV, lead-to-sale conversion. - Manage external agencies (creative, media, live commerce) and set evaluation benchmarks. 使命： 负责firefly萤火虫全球整合营销与增长策略，打通内容、媒体、直播、电商转化，构建以数据驱动的lead，为D2C/总代构建增长引擎。 主要职责： - 制定全球整合营销节奏与年度/季度campaign计划，协调内容、社媒、付费媒体、直播及区域市场执行。 - 负责全球增长指标体系，从品牌认知到线索转化与留存。 - 主导整合营销项目，确保品牌信息与视觉一致性。 - 与电商负责人协作，优化数字转化漏斗（Shopify、CRM、落地页）。 - 搭建增长分析仪表盘，追踪CAC、LTV、Lead-to-sale转化。 - 管理全球agency及执行伙伴，建立评估与优化机制。职位要求- 7+ years in integrated or growth marketing and brand building, ideally in D2C/automotive/consumer tech. - Strong project management skills; comfortable driving multi-market campaigns. - Familiar with digital funnel metrics (CTR, CPL, CAC, LTV). - Fluent English; multilingual experience preferred. - 7年以上整合营销或增长营销经验，有海外营销及品牌建设背景优先。 - 优秀的项目管理与跨团队协调能力。 - 熟悉数字化增长指标及归因模型。 - 英语流利，有多语言工作经验者优先。投递