Product Marketing Manager

Product Marketing Manager上海社招全职产品本科及以上7-10 年职位描述Mission As the bridge between brand and product, the PMK is responsible for shaping product narrative and differentiation based on user insights — across both global and local markets. Key Responsibilities 1. Product Strategy & Positioning - Deeply understand brand strategy and product planning, participating in market positioning from concept to launch of new models; - Develop core product messaging frameworks (USP / RTB / Key Message) to ensure consistent and differentiated communication globally; - Work closely with global and regional teams to align Firefly’s product narrative across diverse markets. 2. Consumer & Market Insights - Identify target audience needs and pain points based on user research, social data, and sales feedback; - Translate insights into product storytelling directions that resonate across different cultures and markets. 3. Product Packaging & Global Marketing Assets - Lead product packaging strategy (naming, visual identity, messaging, storyline) with a consistent global framework adaptable for regional markets; - Oversee development and localization of product launch documents and materials (Product Deck / Brochure / Press Kit / Product Page) across multiple languages; 4. Launch Rhythm & Cross-Functional Collaboration - Collaborate with Marketing, PR, Sales, and regional teams to plan product launch timelines and go-to-market strategies; - Ensure consistency of product information across internal training and external communications; 岗位定位 作为品牌与产品的桥梁，PMK 负责从用户洞察出发，构建 firefly 产品在全球与本地市场的市场叙事与差异化卖点。 主要职责 1. 产品策略与定位 - 深入理解品牌战略与车型规划，参与新车型从概念到上市的市场定位； - 制定产品核心卖点框架（USP / RTB / Key Message），确保全球传播一致且具区隔度； - 分析竞品与市场趋势，提出产品差异化方向与价值主张建议； - 与全球及区域团队密切协作，确保 firefly 的产品叙事在不同市场保持一致性与灵活性。 2. 用户与市场洞察 - 基于用户调研、社交数据与销售反馈，识别不同市场用户的需求与痛点； - 构建 persona 与使用场景画像，提炼产品的情绪价值与沟通语调； - 将洞察转化为跨文化可共鸣的产品叙事方向。 3. 产品包装与全球营销资产 - 主导车型包装策略（命名、视觉语言、主张概念、故事线），确保框架统一、可本地化落地； - 统筹车型上市文档与营销物料（Product Deck / Brochure / Press Kit / 产品页面）的多语言制作与本地化； - 与全球创意与内容团队合作，确保产品在各触点的一致呈现。 4. 上市节奏与跨团队协作 - 与市场、公关、销售及区域团队协作，制定车型上市节奏与 go-to-market 策略； - 把控从“内部培训”到“外部沟通”的信息一致性； - 跟踪上市后的市场表现与用户反馈，持续优化产品叙事与用户体验。职位要求Qualifications - 7+ years of experience in brand marketing, product marketing, or the automotive industry, with global or multi-market exposure preferred; - Strong knowledge of integrated marketing, product packaging, naming, and storytelling; - Experience working with multi-region or cross-cultural marketing teams; - Excellent communication and project management skills, capable of driving creative ideas from concept to execution; - Fluent in English, able to craft high-quality product narratives or briefs; - Experience leading or participating in launch packaging projects for automotive, smart devices, or lifestyle brands. 任职要求 - 7年以上品牌营销、产品营销或汽车行业经验，具备国际视野或多市场经验者优先； - 熟悉整合营销、产品包装、命名与叙事逻辑； - 有跨区域或跨文化团队协作经验； - 具备优秀的沟通与项目管理能力，能推动创意从概念到落地； - 英语流利，能撰写高质量的产品叙事或 Brief； - 曾主导或参与汽车、智能设备或生活方式品牌的上市包装项目。投递