Sr Staff Product Marketing Manager

Job Description Summary

An organization grows by delivering products and services that meet customer needs. Are you an experienced product marketer that thrives on the ability to create and market cutting-edge solutions for customers? Come and join the GE Vernova Grid Software team to put your expertise to work.
The Product Marketing Manager is responsible for owning the end-to-end market strategy for identified products and driving key strategic initiatives that ensure the business meets its goals and objectives. This role requires expertise in the target market, understanding how customers make decisions and their decision-making criteria, and transferring that knowledge to the Commercial and Product teams along with the broader marketing team. The Product Marketing Manager will craft effective global go-to-market strategies that position GE Vernova Grid Software to win in the marketplace, supported by sales strategies that enable strategic and tactical sales experiences.
This critical role is responsible for thinking about the bigger picture—how GE Vernova Grid Software plays in the market and why, how, and when new features, products, and/or packaging must be brought to market. The Product Marketing Manager creates differentiated value propositions for products, translating features and functions into customer benefits across buying personas.
Key responsibilities include developing and driving strategic initiatives such as a competitive and market intelligence, win/loss program, and voice of customer (VoC). These initiatives are essential for informing product strategy, refining sales approaches, and ensuring customer-centric decision-making.
The PMM role is highly cross-functional, working with teams across the organization to conceive, frame, and articulate compelling value propositions as well as develop outbound demand programs in support of product capabilities.

Job Description

Key Responsibilities

• Develop product positioning and messaging that differentiates GE Vernova Grid Software products in the market.
• Develop go-to-market plans & then work cross-functionally to ensure streamlined execution.
• Provide transparency to the broader organization into the drivers and status of product health and launch activities.
• Build and tell a compelling story across all internal and external, marketing, and sales channels. Create thought leadership content and evangelize the solution.
• Sales enablement – communicate the value proposition of the products to the Commercial team and develop the sales tools that support the selling process.
• Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan.
• Market intelligence – be the expert on customers, how they buy, and their buying criteria; be the expert on competition and how to crush them. Track industry trends, processes, challenges, and opportunities.
• Identify competitive solutions' strengths and weaknesses.
• Use market research data to influence product strategy, pricing, and packaging.
• Support the execution of ABM and one-to-many marketing programs that create awareness, drive engagement, and create demand.
• Manage execution initiatives through marketing, technical sales, and sales enablement.
• Create supporting content, sales enablement tools, playbooks, customer-facing positioning presentations, and vision decks.
• Interact with customers, press, and analysts to promote GE Vernova Grid Software products; own and articulate the value of the offering to the market.
• Establish appropriate product performance metrics and track these metrics across the product portfolio.
• Analyze product performance and recommend investment allocation across the product portfolio.
• Competitive and Market Intelligence:
• Implement competitive and market intelligence platform and ensure all users are adequately trained.
• Identify emerging trends, customer needs, and competitive landscapes through comprehensive market research.
• Deploy competitive intelligence standard work across the team to ensure consistent and effective use.
• Regularly update the leadership team and relevant stakeholders on competitive activities and market shifts.
• Utilize insights from market intelligence to inform and drive product strategy and go-to-market (GTM) approaches.
• Win/Loss:
• Establish a systematic process for capturing and analyzing win/loss data from sales engagements.
• Identify key factors contributing to wins and losses.
• Collaborate with sales and product teams to develop actionable insights and recommendations based on win/loss analysis.
• Use win/loss data to refine sales strategies, improve product offerings, and address gaps in the customer journey.
• Voice of Customer (VoC):
• Design and implement programs to gather direct feedback from customers through surveys, interviews, and market research.
• Analyze VoC data to uncover customer pain points, preferences, and unmet needs.
• Translate VoC insights into actionable product enhancements and marketing strategies.
• Regularly report on VoC findings to cross-functional teams to ensure customer-centric decision-making.
• Establish a systematic process for capturing and analyzing win/loss data from sales engagements.
• Identify key factors contributing to wins and losses.
• Collaborate with sales and product teams to develop actionable insights and recommendations based on win/loss analysis.
• Use win/loss data to refine sales strategies, improve product offerings, and address gaps in the customer journey.
• Design and implement programs to gather direct feedback from customers through surveys, interviews, and market research.
• Analyze VoC data to uncover customer pain points, preferences, and unmet needs.
• Translate VoC insights into actionable product enhancements and marketing strategies.
• Regularly report on VoC findings to cross-functional teams to ensure customer-centric decision-making.

Requirements

• 10+ years of product marketing experience
• Experience in software product marketing is required
• Bachelor’s degree required, preferably in business, marketing, or a related field

Desired Characteristics

• Demonstrated experience crafting differentiated messaging for products in competitive markets
• Success in developing and leading product launch and broader go-to-market processes including orchestrating marketing plans and programs
• Experience enabling sales success with field sales and inside sales teams
• Ideally, experience developing and leading competitive and market intelligence programs as well as win/loss programs.
• Experience marketing software and/or industrial solutions
• Strong business acumen and financial analysis skills
• Excellent people and management skills to interact with colleagues, cross-functional teams, and third parties
• Ability to work within a fast-paced, autonomous environment
• Outstanding presentation, writing, and communication skills with a keen ability to translate complex technical capabilities into creative, intuitive content and programs
• Ability to develop and maintain strong working relationships at all levels within the organization
• A history of customer engagement, documenting solutions, and translating into customer benefits
• Strong analytical skills with the ability to solve complex problems and communicate ideas clearly and succinctly
• A proven self-starter with excellent organizational skills, with a track record of delivering exceptional work product under time constraints
• The ability to manage multiple, complex priorities within demanding timeframes
• Master’s degree/MBA preferred

Additional Information

Relocation Assistance Provided: Yes