Business Development & Account Based Marketing Manager - Vancouver & BC Advisory

Inspirational, innovative and entrepreneurial - this is how we describe our empowered teams. Combine your passion with purpose and join a culture that is thriving in the face of change. 

Make an impact in the role of Business Development & Account Based Marketing Manager – Vancouver & BC Advisory where you will help generate and qualify leads, nurture relationships, and support key account planning to drive engagement and revenue opportunities. Acting as a bridge between marketing, client service teams, and Partners, this role ensures seamless coordination and a strong BD culture across Vancouver & BC Advisory.

MNP is proudly Canadian. Providing business strategies and solutions, we are a leading national accounting, tax and business advisory firm in Canada. Entrepreneurial to our core, our talented team members transcend obstacles into opportunities and are successfully transforming mid-market business practices. 

Key Responsibilities

• Reporting to the Senior Director, Western Canada this role is role is designed to accelerate MNP’s growth by combining proactive inside sales & marketing activities with strategic business development responsibilities.

Strategic Account Development

• Support Regional Managing Partners (RMPs) for Vancouver and BC Advisory in developing priority account lists (clients and prospects).
• Assist Client Service Teams in creating and managing annual account plans for key accounts.
• Conduct ongoing needs analysis across functional and divisional levels to identify opportunities for service enhancements or upgrades.
• Assist Engagement Partners in the negotiation of revenue opportunities for service-related elements.
• Work with Partners to develop new contacts within accounts to ensure growth and leverage business opportunities.

Relationship Management & Engagement

• Consults with Client Service Team on services to identify opportunities, enhancements or upgrades.
• Provide relationship support on key accounts with a focus on solution delivery and engagement identification.
• Create and manage client development programmes that strengthen relationships and drive retention and growth.
• Leverage client data to identify opportunities for client expansion.

BD Culture & Enablement

• Support activation and change management initiatives to embed a BD culture in Vancouver and across BC Advisory.
• Track and analyse won and lost BD opportunities, identify patterns, and make recommendations for improvement.
• Leverage existing functionality in MNP’s CRM systems to track opportunities and pipeline effectively.

Demand Generation & Qualification

• Support partners on targeted outreach to clients identified for cross selling or expansion opportunities.
• Qualify inbound leads and work with Partners Admins to schedule appointments for Partners and service teams.
• Follow up on event attendees, webinar participants, and referrals to convert them into qualified opportunities.
• Maintain accurate records of all interactions and pipeline activity in MNP’s CRM systems.

Ideal Profile

• A driven, communicative individual with strong organisational skills and experience inside sales, account management, or business development.
• Familiarity with professional services and consultative selling approaches is a plus.
• Ability to balance proactive outreach with strategic planning and relationship management.
• Skilled in CRM tools, data analysis, and pipeline management.
• Comfortable working collaboratively with Partners, marketing teams, and client service professionals.

Recommended Experience And Skills

Experience:

• 3–5 years in inside sales, business development, or account management roles (professional services experience preferred).
• Proven track record of lead generation, qualification, and conversion to revenue.
• Experience supporting strategic account planning and managing complex client relationships.
• Familiarity with CRM systems (e.g., Salesforce, Dynamics) and marketing automation tools.
• Exposure to consultative selling and solution-based approaches.

Skills:

• Strong communication and interpersonal skills for client engagement and internal collaboration.
• Excellent organizational and time management abilities to handle multiple priorities.
• Analytical mindset for market research, pipeline tracking, and opportunity analysis.
• Negotiation and influencing skills to support revenue growth and client retention.
• Proficiency in Microsoft Office Suite and CRM platforms.
• Ability to coach and mentor others on BD best practices.

Myrewards@Mnp

With a focus on high-potential earnings, MNP is proud to offer customized rewards that support our unique culture and a balanced lifestyle to thrive at work and outside of the office. You will be rewarded with generous base pay, vacation time, 4 paid personal days, a group pension plan with 4% matching, voluntary savings products, bonus programs, flexible benefits, mental health resources, exclusive access to perks and discounts, professional development assistance, MNP University, a flexible ‘Dress For Your Day’ environment, firm sponsored social events and more!

The annual salary range for this position is: $90,000 - $102,000. Compensation is determined based on individual skills and relevant experience.  

Diversity@Mnp

We embrace diversity as a core value and celebrate our differences. We believe each team member contributes unique gifts and amplifying their potential makes our business stronger. We encourage people with disabilities to apply!