Senior Brand and Marketing Specialist (Market Development Loyalty) - Fixed Term Contract

Job Description

Kia Ora!

Join Air New Zealand’s Loyalty whānau and play a key role in shaping how our customers and partners experience one of New Zealand’s most loved brands. This is your opportunity to drive growth and engagement across our loyalty ecosystem, helping us take the Airpoints programme to new heights. 
 
Within the Market Development Chapter in the Loyalty Tribe, you’ll work across business and partner networks to bring bold ideas to life. We’re seeking a seasoned marketer with strategic insight, commercial flair and outstanding communication skills to help evolve our loyalty proposition. This full-time fixed-term position (until mid-December 2026) has become available due to an internal promotion, and we’re looking to welcome our next great talent as soon as possible. 
 
As Senior Brand & Marketing Specialist – Market Development Loyalty, you’ll take ownership of value proposition development and go-to-market execution across two high-impact loyalty projects. You’ll translate strategy into measurable market outcomes, driving customer engagement, deepening partner relationships and delivering commercial results. This is a visible, hands-on role where you’ll shape initiatives that strengthen Air New Zealand’s position as New Zealand’s most rewarding loyalty programme. 
 
What you’ll be doing 

• Lead the go-to-market strategy for our business offering within the loyalty programme, ensuring it delivers tangible value and engagement. 
• Partner with creative and media agencies, and collaborate with internal teams to design cohesive and impactful marketing strategies. 
• Manage stakeholder engagement across the business to align market development activities with the broader loyalty vision. 
• Oversee and update partner brand guidelines to ensure consistent and effective representation of the Air New Zealand Loyalty brand. 
• Manage campaign and initiative budgets, ensuring all spend is efficient, transparent and delivers maximum value in the current economic environment. 
• Balance multiple projects and work streams at varying stages of the development pipeline, maintaining strong attention to detail and a structured, process-driven approach. 
• Champion the loyalty brand across all marketing touchpoints, maintaining high standards of quality and alignment with Air New Zealand’s values. 
• Identify new opportunities for growth and innovation within loyalty market development.   

What You’Ll Bring

• A minimum of eight years’ experience in market development, marketing strategy or brand management, ideally within loyalty, digital or partnership-based industries. 
• Demonstrated ability to manage complex, concurrent projects with precision and organisation. 
• Exceptional communication and influencing skills, able to engage and inspire at all levels. 
• Strong experience leading integrated marketing initiatives and managing agency relationships. 
• Proven budget management and commercial accountability experience. 
• Excellent attention to detail and a deep understanding of brand integrity and execution. 

 
If you bring most of this experience, along with transferable skills and the drive to grow, we’d love to hear from you. 
 
Working flexibly at Air New Zealand 
This is a full-time fixed-term role based at our Auckland CBD office. We believe in the power of connecting face-to-face to build strong collaboration and creativity, and as such, this role requires four days in the office each week. Flexibility is part of how we work, and we support our people in finding balance while staying closely connected as a team. 
 
Ready for take-off? 
This is a fantastic opportunity to join a passionate team and make your mark on one of New Zealand’s most trusted brands. If you’re ready to shape the next chapter of Air New Zealand’s loyalty story, we’d love to hear from you. 
 
Applications close 5 December 2025. 

Additional Information

At Air New Zealand, we are proudly committed to diversity, equity and inclusion and believe in creating a truly inclusive workplace where everyone can be themselves and thrive. Our people are our greatest asset – because while everything else we do in our operation can be replicated by our competitors, it is our people that truly set us apart. We are firm believers in celebrating the differences and diversity of thought our people bring to their roles. We encourage candidates from diverse backgrounds, including those with a disability, additional health and mental health needs, and/or are neurodiverse to apply for our roles.

If you have encountered any accessibility barriers and require further information or reasonable accommodations to our recruitment process, please reach out to the recruiter listed on this job advert so they are able to support you to freely participate equitably in our recruitment and selection process.

Whāia te pae tawhiti kia tata. Ko te pae tata whakamaua, kia tina.

"Seek to bring distant horizons closer. Once near, seize them and make them your reality."